b2b-email-marketing

APAC Leads is the main company of b2b leads withinside the Asia Pacific region.

It allows entrepreneurs to faucet ability markets and to maximize marketing campaign fulfillment via powerful marketing.

Buy B2B Business Email List generated via multi-channel campaigning guarantees which you attain a spot target market base in much less time with offerings and offers.

At APAC Leads we move the more mile to make sure that the statistics is scrupulous and unfastened from redundancy.

The B2B leads generated are of unrivaled first-class to assure that they develop into offers in much less time.

Besides, at APAC Leads, there's a devoted crew of researchers constructing the B2B Mailing Lists and validating them meticulously to make sure that campaigns advantage momentum.

There are many options to procure mailing lists from.

But the most versatile database is one that can maximize your campaign returns and help you generate leads that yield the best ROI.

When marketers buy B2B email list from a trusted brand they get access to data that is accurate, responsive and tele-verified to ensure that multichannel marketing campaigns get the competitive edge.

The email list has been compiled from reliable global sources and verified thoroughly to ensure that your campaigns reach the intended inboxes at the right time.Appending database so not so easy..thats why we prvide email appending services to verify old database to new email data to run effective email marketing campaigns.

Technology Users ListHealthcare Email ListProfessional Email ListIndustry Email ListCEO Email ListCFO Email ListRealtor Email ListMortgage Brokers Email ListK12 Email ListUSA Business Email ListSinagapore DatabaseAustralia Email List 

Do you want to build a B2B email list to drive more sales?Email marketing for B2B is still one of the most efficient ways to reach existing and prospective customers.This is the reason why all successful businesses have a B2B email marketing strategy.But, how do you build a B2B email list in the first place?Fortunately, there are powerful, yet simple, tactics you can use to turn more of your B2B leads into prospective customers.By the end of this article, you will know faithfully how to build your B2B email list.Why You Need a B2B Email Marketing StrategyBefore we take deeper into the tips, let’s first look at the reasons you need a B2B email marketing strategy in the first place.You might have heard that email continues to have the highest ROI and engagement.

But, does B2B email marketing work?40% of B2B marketers say email marketing is vital to their success77% of B2B companies use an email marketing newsletter as portion of their content marketing strategy79% of B2B marketers find email to be the greatest successful channel for content distribution59% of B2B marketers cite email as their top channel for revenue generationSo, maybe that’s why you’re questioning, “How do I make a B2B email list?”Now, if you’re finding for solutions online, you might have read about buying an email list.

Of course, buying an email list sounds like an excellent idea.

Right away, you can tap into a list of deep leads that are already interested in your industry.But, let’s take a look at the optimum strategies for growing a B2B list that will grow your revenue.How to Build a B2B Email ListBelow, we’ve exclusive the best strategies for building a B2B email list.

These are methods used by us and our customers to skyrocket our email list growth.Let’s begin.Choose the Right B2B Email Marketing ProviderIf you want to build your B2B email list, you have to find the correct email marketing service provider.The right email marketing service provider allows you easily send target campaigns.Here’s what to seem for in an email marketing service provider:Drag and drop builder: easy to use tools to create lovely email newslettersMarketing automation: send personalized emails in bulk Segmentation: split your subscribers into groups based on their preferences, interests, and moreUse Multiple B2B Lead Forms Across Your WebsiteTo boost your B2B email list, you can add diverse B2B lead capture forms across your website.

Here are some of the kind of popups and optin forms you could use:Lightbox: a popup that covers the content after it Fullscreen: takes over the entire screen with a one call to actionNotification bar: alert bar usually at the header or footer of the screen2-step optins: popup on click or Yes/No Forms Depending on how you use it, each of these forms is skillful of exploding your B2B email list.Experiment With Gated ContentGating your optimum content is a way to increase your B2B email list.Gated content is online content you have to fill in a form to admission.

Here are four technological innovations that, if used effectively, can propel your B2B email marketing strategy into the future.

In the email marketing industry, there are a number of cutting-edge technological developments that are transforming the way that marketers approach email.

Automation aims to increase efficiency, while also helping move people towards the sales funnel, from prospects to customers.

It’s not just about reducing the number of manual steps required for a campaign, but also about teaching the platform the steps it has to follow for future campaigns.

This intelligence leads to improved results as marketers feed into the platform.

Personalization can increase the appeal and the trust among recipients towards the content, unlocking numerous benefits that elevate email marketing.

One-stop destination for B2B email append servicesTo help businesses’ sales growth achieve its full potential, DataCaptive™ prioritizes customer reach by delivering appending email services globally.

Double your influence with effective marketing automation strategies and drive your sales to funnel for digitized asset development in the long run.

Get access to the location-based segmented dataset for consistent market opportunities.Revamp and Reactivate your Database by Availing our Email Appending SolutionsBusiness expansion through B2B email marketing is impossible without having the right email addresses in hand.

If you opt for email appending services by partnering with us - we will revamp your email database in minimum time to market and provide you with the latest email address data of your targeted decision makers and marketing professionals.Want to know more?

Contact our marketing experts now, or callContact us : 1-800-523-1387Email us : [email protected]

p Email open rates have grown 4% quarter over quarter, with a click through rate at 16%, the highest it has been in four years, according to an email marketing report which claims that subscribers are increasingly opening brand emails.

Additionally, although it is generally believed that buyers that are also businesses don’t want personalized content, B2B brands have seen the highest CTO rate (19.3%) this past quarter.

The report found that using personalized, relevant subject lines and marketing the right products, projects and services to the right customers remains key.

While B2B email marketing is seeing growth in CTOs, retail and hospitality have seen lower engagement, the report notes.

With most of the products and services in these industries deemed non-essential, brands in these industries benefit from triggers, personalization and content strategies to capture consumers’ attention and boost engagement.

"Our findings show that, contrary to what some may believe, consumers actually want to receive marketing emails," said Michael Fisher, president of Yes Lifecycle Marketing.

The global pandemic now has opened up new scopes for the growth of B2B email marketing.

The various study reports state that personalization of mails can generate $20 in ROI for every $1 invested.

The buying decision of 50.7% of customers are directed by marketing and advertising emailsThe pandemic has been challenging the aspects of business, and email marketing has proved to be a boon now.

Email marketing is growing bigger and better in this hyper-competitive world and creating appealing emails helps to boost response rates to the optimum level.

The businesses are now focusing on increasing the benchmark as per the reports of 2020The average open rate is 18%The average click-through rate is 2.6%The click to open rate is 14.1%The average unsubscribe rate is 0.1%The rapid growth of email marketing has manifested that it delivers a return of over $40 for every $1 invested and shortly the numbers will increase.

Time-saving- It is less time-consuming and within a click, we could reach out to the marketers on a global level.

Whether you are looking to provide an ongoing b2b email marketing campaign or telemarketing Mail Prospects will be able to provide you with highly targeted b2b email list tailored to  meet the requirements of your business.

We carry out extremely rigorous research checks to ensure that the data we provide to our customers is of the best quality.

We cater to targeted locations like  USA, Canada, Europe, Asia Pacific, China, Japan, Hongkong and Australia.

Our mission is very simple, we aim to help our customers get the maximum from their return on investment.

Write to us for more information on B2B mailing lists.Check out our healthcare email lists services:-Doctors Email ListCardiologist Email ListNurse Email ListPlastic Surgeons Email ListPediatrician Email ListSurgeons Email ListDentist Email ListPharmacist Mailing ListDermatologist Email ListPulmonologist Email ListGynecologists Email ListHospital Administrators Email List Check out our technoloy email list services:-Salesforce CRM users Email ListOracle Users Email ListSAP Users Email ListsNetSuite CRM Users Email ListERP Users Email ListEpicor ERP Users Email ListAS400 iSeries Email ListIBM Users Email ListMicrosoft Users Email ListMicrosoft Dynamics ERP Users ListCisco Users Email ListHP Users Email ListAutodesk Users Email List 

You will increase your ROI by using B2B Email Lists for all of your email marketing campaigns as well as other marketing initiatives.

As marketers, we understand that the B2B, or business-to-business, term refers to a conversation in which two or more business entities exchange goods, services, or information.

If you've made it this far in your search to establish an effective B2B email marketing strategy, you're ready to move on to a few simple email marketing strategies that will help you build relationships with your current and potential B2B clients.What is the use of a B2B Email Database?B2B Email Databases can be used to increase the brand awareness, improve direct marketing efforts, reach new markets, grow business, communicate with potential customers, initiate data-driven campaigns, and generate conversion-ready leads.

First and foremost, only send emails to customers who have expressed an interest in receiving correspondence from your company.The Advantages of Using B2B Contact ListBusinesses are always searching for the most efficient ways to increase market profits and gain a competitive advantage.

A US B2B email list can be very helpful in growing the amount of sales conversions, whether a business owner is launching a new company or just trying to increase the client base of an existing one.

You can send targeted and personalised emails using email marketing.

Technology marketers dealing with data storage systems, servers and hard drives, computer equipment and peripherals and technology subscriptions have arrived at the right place.

Span Global Services provides an exhaustive technology email list that can help in multichannel campaigns to promote the services and offers effectively.

If you are keen on building long lasting business association with technology users, vendors and more, the technology users mailing list is ideal.Buy targeted email list of technology users with Span Global Services for b2b email  marketing campaigns.

[email protected] Our Database Include:-CRM Users Email ListMongoDB Users Email ListSAAS ERP Users Email ListVMware Users Email ListKofax Users Marketing ListAdobe Connect Users ListEpicor ERP users Email ListMS Office Users Mailing ListMS Dynamics Users Email ListNetApp Users Email ListQuickbooks Users Email ListAvaya Users Email ListSugarcrm Users Email ListJava Users Email ListTableau Users Email ListSap Users Email ListHadoop Users Email ListAWS Users Email ListMagento Users Email ListMongoDB Users Email ListIBM Mainframe Users Email ListCisco Users Email ListIBM iDataPlex Users Email ListJD Edwards Users Email ListCitrix Xendesktop Users Email ListMS Dynamics CRM Users Email ListMS Dynamics GP Users Email ListMS Dynamics AX ERP Users Email ListMicrosoft Azure Users Email ListSplunk Users Email ListiCims Users Email ListWorkDay Users Email ListSolidworks Users Email ListOSIsoft PI Users Email ListSitecore Users Email ListRackspace Users Email ListATG Users Email ListAruba Users Email ListAutodesk Users Email ListConnectwise Users Email ListAkamai Users Email ListZuora Users Email ListAltair Users Email ListNetsuite Users Email ListOracle ATG Users Email ListGenesys Users Email ListIBM Websphere Users Email ListIBM Maximo Users Email ListSalesforce desk.com Users Email ListIBM SPSS Users Email ListSAP HANA Users Email ListAmazon S3 Users Email ListCvent Users Email ListContact:Span Global Services297, Kingsbury Grade Suite 100, Staneteline, NV 89449Phone:- 8778374884 Email I'd:- [email protected] 

Common misconceptions when measuring SEO content performance

Jun 16, 2016 by Ian Bowden

As SEO practitioners turn their focus toward user engagement as a measure of content success, columnist Ian Bowden says the conventional wisdom surrounding user engagement metrics may, in fact, be misleading.

Moz shows you how to clean up your citations to rank higher in search

Jun 16, 2016 by Digital Marketing Depot

Learn why citation cleanup is imperative in Local SEO efforts — and what you may risk by doing nothing.

How B2B marketers can win the battle for attention

Jun 16, 2016 by Peter Isaacson

How do you increase customer engagement?

Columnist Peter Isaacson discusses some key tactics to help you turn prospects into sales opportunities.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Going Global with Affiliate, blog.cj.com

With $15.4 Million Series C Funding, Performance Horizon Tackles Affiliate Market, adexchanger.com

Analytics

Blogs & Blogging

9 Reasons I Hate Your Blog, www.problogger.net

My Brief, Absurd Stint Blogging for a Giant Tech Brand, contently.com

Business Issues

Content Marketing

3 Secrets to Great Content Marketing, www.martechadvisor.com

5 Ways to Incorporate Your Community into Content Creation, www.ducttapemarketing.com

A Marketer s Guide to Content Curation, www.convinceandconvert.com

B2B vs. B2C Content Marketing: Stuff You Need to Know, www.marketingprofs.com

Eyes Wide Open: Grappling With the Content Slow Jam, www.cmswire.com

How to Incorporate LinkedIn Into Your Content Marketing Strategy, www.copypress.com

How to Put More Emotion in Storytelling, adage.com

How to Structure Content Marketing Campaigns That Actually Increase Demand, blog.kissmetrics.com

The Content Junkyard and Why So Many Articles Fail , www.copyblogger.com

Why Interactive Content Matters and How to Get Started Today, www.socialmediaexplorer.com

Conversion Optimization

7 hot tips for writing a top-converting services page, seocopywriting.com

Copywriting, Design & Usability

73% of Ad Players Cite User Experience as a Major Industry Challenge, www.adweek.com

Domaining

Domain Names as an Alternative to App Store Competition, www.domaininvesting.com

E-Commerce

Amazon makes it 67% cheaper for merchants to ship small, flat items, www.internetretailer.com

eBay hired Uber s global head of diversity and inclusion, techcrunch.com

Guide to Providing Excellent Customer Service on Etsy and eBay, smallbiztrends.com

How Consumers Across the Globe Shop and Buy Online, multichannelmerchant.com

Study: Prime members make up 60% of Amazon s GMV, www.retaildive.com

Email Marketing

3 Email Marketing Lessons from Presidential Email Campaigns, movableink.com

5 Simply Awesome Email Automation Funnels To Build Today, www.jeffbullas.com

7 habits of highly effective email marketers, myemma.com

8 B2B email marketing examples that deserve a trophy, myemma.com

How to Collect Contact Information Over Time, blogs.constantcontact.com

What s Your Email Marketing Plan?, blog.mailchimp.com

MarTech

Mobile/Local Marketing

Avoid These Common Continuous Apps Mistakes, www.cmswire.com

Facebook rolls out a new look for Messenger, techcrunch.com

How to Create Universal App Campaigns In 60 Seconds or Less!

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Mobile Marketing Best Practices:Targeting Brick-and-Mortar Shoppers, multichannelmerchant.com

The Making of a Localized Digital UK Marketing Campaign, unbounce.com

Social Media

3 New Tools For Facebook Advertisers To Measure Store Visits & Sales, www.searchenginejournal.com

5 Facebook Ads Strategies for Growing Accounts, www.searchenginejournal.com

9 Visual Tools to Create Awesome Social Media Images, www.socialmediaexaminer.com

B2B Marketers Brace for the Snapchat Wave, www.cmswire.com

Create Facebook Custom Audiences for Lead Ad Form Engagement, www.jonloomer.com

Facebook Launches Creative Hub Special: Cannes Lions, adage.com

Intel becomes the first brand to publish on Facebook s Instant Articles, digiday.com

LinkedIn goes down following Microsoft acquisition Update: Fixed , venturebeat.com

Snapchat Partners With Oracle to Show Its Ads Work, adage.com

Snapchat s API Makes It Easier For Advertisers To Test, And Now They Need To See Results, adexchanger.com

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The Snapchat Marketing Guide for Brands, trackmaven.com

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Imgur Rolls Out Video for Its Native Ads, adage.com

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The future of VR lies with collaborative experiences, www.mobilecommercedaily.com

Posted by Nadya_Khoja

We know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death.

It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience.

As a refresher, here’s how organization goals differ in the B2C versus the B2B sectors:

Source: Venngage

Before we begin detailing these B2B methods, it’s important to keep in mind that lead generation isn’t a one-and-done deal.

You have to be open to A/B testing your strategies and your content. Regularly track your content performance, metrics, conversions, and be ready to improve.

So, what are these unconventional methods to generate B2B sales leads? Read on to find out.

1. Tailor content for B2B sales leads

B2B content is brand and agency-focused, and you want to create materials that attract attention from that audience.

Getting eyeballs on your content won’t mean much if they aren’t converting into customers — those aren’t the right B2B sales leads for your company.

How can you tailor your content marketing to the right B2B audience?

Buyer personas

Most businesses create audience personas to help them reach their target market. In the B2B arena, don’t aim for a company — look for the decision-makers within that company.

Every target company will have a few key people who decide which products and services benefit the business. These are the decision-makers your content needs to be tailored to, and for whom you can build buyer personas around, such as this example:

Source: Venngage

Determine who within a business will most need your product or service, and build your buyer personas based on the following:

• Age
• Location
• Job title
• Level in company
• Preferred content channels
• Desired goals
• Pain points

Create a flow chart with these details to facilitate the content creation process. This also helps you decide which channels will get you the most traction.

Search intent

Once you know your audience, your next step in tailoring content to earn B2B sales leads is to determine their search intent, which can take numerous forms:

• Searching for information
• Searching to buy
• Searching to learn

As a largely B2B company, we do extensive research before creating a piece of content. We ascertain keywords related to our topic, but we also check Google, the “People Also Ask” section, AnswerThePublic, and conduct surveys among fellow marketers.

Choose keywords and terms that are relevant to your audience — not solely based on search volume. Popular searches in your industry will attract more B2C consumers, whereas focused keywords that have a higher value, but a lower search volume, usually fall in the B2B realm.

2. How to use B2B email marketing

B2B email marketing has a higher click-to-open ratio than B2C, and is a favored channel for 59% of B2B marketers.

This is a channel that can consistently bring in B2B sales leads — if done right. You have to keep a few things in mind to make email marketing a successful lead generation channel.

Automate email marketing

Marketing teams know the benefits of automating processes: smoother workflow, faster processing time, and time funneled into creativity instead of repetitive tasks.

But automating your email marketing also helps to generate B2B sales leads.

You can use marketing automation to segment email lists, send targeted campaigns, respond to abandoned carts, and convert customers, as this graphic explains:

Source: Venngage

Imagine this scenario: a customer gets to the final stage of purchasing, but leaves your site right before checkout. Whether that customer was distracted, lost connection, or changed their mind, it’s up to your company to encourage them to finish the process.

If cart abandonment is being handled manually, this customer could fall through the cracks, or get a response well after they’ve decided on another brand.

Email automation can be programmed to respond to them immediately upon cart abandonment — and you’ve earned a customer who would otherwise have been lost.

Email deliverability

Automating emails is one thing, but are your customers receiving your emails? You can create the best content in your industry, but it will amount to little if your newsletters end up in the spam folder.

Brands can improve their email deliverability and draw more B2B leads by following these practices:

• Emails sent with a company name instead of a person’s name are more likely to end up in the spam folder or not opened at all. Use an individual’s address to send emails, and include a reply-to option to that address.
• Don’t change the frequency of your email campaigns too often. There will be certain periods when you send more emails, but be as consistent as possible so your subscriber base knows when to expect your emails.
• Regularly check and clean your lists so you aren’t sending emails to addresses that no longer exist and increase your bounce rates.

Email content

Keep these things in mind when creating your email content as, at the end of the day, your email content is what will be most successful in earning you B2B sales leads:

• Your content should be consistent with your brand. Send emails about products, services, events, industry news, and your latest blog posts.
• Create a consistent design for your marketing newsletters, including branding elements like your logo, brand colors, and fonts.
• Don’t go for the hard-sell approach! If every email is selling products to your list, people will unsubscribe.
• Make it worth their while to click on and open your emails by sharing news, updates, and stories that will enrich your customers’ lives.

3. Hybrid events

Conferences have always been a good place to make potential B2B sales, as they’re shared spaces for people with similar interests. But 2020 changed all that.

Though the COVID-19 vaccine is ready for distribution, it’s going to take a while to return to business as usual. We’ve seen an increase in virtual events in 2020, but the future of networking lies in hybrid events, like Apple’s annual announcements.

Combining physical and virtual elements and attendees, hybrid events allow access to a greater swathe of industry specialists and clients.

There are three ways to get B2B sales leads from hybrid events:

• Attend the event: B2B marketers should look at attending more hybrid events in their industry to meet potential clients.
• Participating in events: search for speaking engagements at conferences to place your business as a thought leader in the field and generate more organic leads.
• Hold events: your business can hold hybrid events to connect with experts in your field and establish partnerships with prospective customers.

Events can be a lot of hard work, but the potential for earning leads, converting customers, and boosting ROI make the process worth it.

4. Personalize B2B sales lead content

Personalization is a huge part of content marketing — and it’s crucial for finding B2B sales leads. In the B2B arena, you need to build personal relationships, not just transactional ones.

Because every relationship isn’t just a customer earned, it’s also a customer retained, with the possibility for future referrals that will bring in more sales.

Here are the three areas you want to focus on for personalization:

• Presentations
• Social media
• Landing pages

Sales presentations

You can start building customer relationships early on in the lead generation process by designing a presentation that includes your branding and your customer’s.

In the pitch meeting, talk about subjects that matter to your customer — don’t focus too much on what your business can do, unless you’re talking about the solutions you can provide.

Don’t be afraid of getting granular in your pitch by mentioning buyer intent keywords related to your customer and their industry.

Do your research so you can show them how knowledgeable you are about their company, but also that you’re planning for a future with them.

Social media

Take it a step further by personalizing your social media outreach. Long believed to be the realm of B2C lead generation, social media has its advantages in the B2B field, too.

I’ve mentioned the importance of finding decision-makers within target companies. Most of these decision-makers will have a presence on social channels such as LinkedIn and Twitter. Choose personnel who can make personal connections with key decision-makers on these channels. But don’t treat every channel the same way.

Work with your team to craft LinkedIn summaries that showcase your brand’s ethos — and not just on your company page but also on staff profiles, where you can exhibit some personality.

Twitter is another place to generate B2B sales leads, and it’s a good one for understanding your customers, because Twitter is where people tend to share personal stories.

There are scheduling and analytics tools that you can use to research decision-makers and find out what their interests are — this will help create more meaningful relationships.

Landing pages

A great landing page grabs a customer’s attention within seconds. The best way to do that is to personalize your landing page to generate B2B sales leads.

What does a landing page need to include? It has to answer a specific question that your customers are asking.

What we’ve learned from making our landing pages is that you do not want to put too much information on there — that can be overwhelming for a visitor.

Keep it short and sweet — focus on one selling point, not all. That’s why we love the Moz landing page — it clearly states what the brand can do for any customer visiting it.

Can’t fit all your selling points onto one page? Create multiple landing pages, each one optimized to specific keywords and buyer intent.

It sounds like more work but designing more landing pages helps you retain B2B sales leads by creating cohesion between your advertising and landing pages.

5. B2B referral marketing works

Referral marketing doesn’t just exist within the B2C space — it’s an effective tool for drawing in B2B leads. People across the board trust referrals from fellow customers.

For B2B brands — where sales can sometimes involve millions of dollars — a referral from a friend, backed up by strong reviews, can lead to a purchase much more quickly than paid incentives and advertising.

Referrals lead to more loyal customers and better retention rates. They also act as a tool for boosting organic reach because established customers become your company’s ambassadors, like this PioneerSystems case study.

How do you get referrals? Here are a few steps:

• Offer rewards such as discounts, free training sessions, and event invitations
• Survey multiple customers
• Keep your surveys short and precise so customers will be more likely to respond
• Send surveys regularly and keep the window between surveys short
• Include follow-up questions asking customers to explain their scores
• Use the net promoter system to calculate how likely customers will be to recommend you
• Ask for a written review or testimonial, or to feature in a testimonial video
• Suggest creating a case study
• Ask for a quote for a press release
• Offer content that customers can share with their friends

Referral marketing is a great way to generate leads, but you do need to incentivize the process so customers participate.

6. Repurpose content

At Venngage, we are huge on repurposing content — we even created an infographic explaining how to do it:

We know how overwhelming it is for marketers to create fresh content to bring in more views and leads. This is why we’ve found ways to repurpose existing content.

Using old content in new ways takes a bit of practice, but once you get the hang of it, your marketing team can structure your strategy around it.

Here are a few ways we’ve stretched a single piece of content and generated more B2B sales leads:

• Take quotes and stats from a blog post and create data visualizations for social media
• Turn a blog post into an infographic — look at these infographic examples for inspiration
• Share infographics on social channels and as a newsletter
• Divide an infographic into multiple smaller graphics to share on social media
• Turn listicles into social media carousel posts
• Create email headers from social posts
• Turn a blog post into a podcast or webisode
• Combine multiple blog posts on a similar subject into a white paper or eBook
• Use an eBook as the basis for a webinar
• Divide a longer e-seminar into short YouTube videos
• Create GIFs out of videos to share on social media

These are the content repurposing methods we’ve used but the possibilities with this method are endless.

7. Varied content channels

Conventional wisdom has been to focus on the channels that you know best, instead of being a jack-of-all-trades and dabbling in multiple channels. But you also need to know what channels your potential B2B sales leads are favoring. If you’re not where your customers are, you are losing leads.

Blogs

You may not have in-house writers, but with B2B blogs still being a huge source for leads, this is a channel that is worth investing in.

Podcasts

The content market is currently oversaturated — diversifying your content channels helps you reach leads who may not see your content on conventional platforms. Consider starting a podcast for your business. They take some time and investment, but podcasts are easier to run and maintain now. Focus your podcast on thought leadership, industry news, or on sharing behind the scenes tidbits about your business.

Video

Video marketing is another tool to draw in B2B leads. It’s gone from strength to strength, especially in the last few years, with 87% of businesses using video as a marketing tool.

Creating a YouTube channel for testimonials, business insights, how-to guides, and troubleshooting videos will bring in leads who don’t have the time to read a blog post.

But videos do take time and effort to create — you need equipment and software to shoot and edit videos. Plus, you can’t create a video and leave it at that — a promotion plan will need to be executed.

Forums

Search for B2B leads on channels like Quora and Reddit. Customers use these platforms to ask questions and you can tailor content around these.

But don’t use these channels to pitch your company. Follow the same etiquette as responding to a blog post comment. Share your own experience and use these channels for research.

There are a variety of channels available to get qualified leads. Don’t stretch yourself too thin as that will impact the quality of your content but don’t restrict yourself either.

8. Create gated content

eBooks, white papers, and webinars make for great gated content. But why should customers sign up for them?

We’ve seen success with our gated B2B content by doing the following:

• Address your customers’ pain points early on
• Solve their problems with your content
• Include calls-to-action for gated content in relevant blog posts
• Use more visuals than text in gated content — don’t make customers work hard
• Repurpose your content whenever you can
• Provide a preview of your content to whet their appetite
• Be informative, inspire action, educate, be personable, and then promote

Your gated content should add value to anyone who accesses it, so longer-form content is the best for this lead generation strategy.

Key takeaways: Focus on the people behind B2B sales leads, not the business

The process of generating leads and encouraging them through the buyer journey to become a loyal customer who advocates for your business is a challenging one. It’s important to remember that even in the B2B field, you are engaging with people at the end of the day.

To recap, here are eight unconventional ways to get B2B sales leads:

1. Tailored content
2. Email marketing
3. Hybrid events
4. Personalize
5. Referral marketing
6. Repurposed content
7. New content channels
8. Gated content

You can adopt all or a few of these lead gen methods, but remember to test target segments, CTAs, landing page designs, and social media captions.

And finally, while it’s great to get as many leads as possible, ensure your automation software and sales team can handle it.

Which B2B lead generation methods have worked for you? Let me know in the comments.

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