the world of horses has a turnover twice as much money as the music industry in the united states.
In Sweden, spent over 40 billion on horseracing annually.
A company that wants to ride on the trend is the gothenburg-based Equilab (NTL).
Since its inception in 2016 has developed a technology which allows riders to measure their horse's movements with the cell phone.
Through an AI system, the users can get better track of their exercise and also take better care of their horses, according to the company.
the App is already available in eleven languages, and has launched officially in five countries.