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The User Experience Should be the Best Experience

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Scott Siebenaler
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This can be looked at several different ways but as a marketer, when you are planning or developing a campaign you are thinking about the user experience from start to finish.

For example, most websites have already been created so you don’t have control over the page layout or elements on a page but, it’s just something you’ll have to work around or do the best you can with what you have.

Your website is the core anchor of your digital marketing efforts so put in the time and effort to perfect it.

Making updates is easier than starting from scratch so you might as well speak up.

So many times, I see a website that looks like they thought about everyone except the user – the navigation is unclear and unorganized, there’s too many elements on the page, the list could go on!

If it’s too complicated for a user to find what they are looking for they will leave and that’s a lost opportunity for you.

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Scott Siebenaler
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