Despite only having been around since 2014, Google My Business (GMB) has become an indispensable tool for small-to-medium-sized businesses (SMBs).
GMB listings are slightly different to organic Google listings – they’re influenced by the user’s location, unlike organic results.
This means prioritising local rankings, because these are what affect Google Search for people searching for businesses that are local to them.
As of 2018, GMB makes up 25% of the top local ranking factors on Google.
With nearly one third of all mobile searches being location-based queries, it’s time to start taking advantage of Google My Business if you haven’t already.
Your Business Profile offers vital information like your location, contact details, photos and reviews, and generates a knowledge panel on the right side of the results page; similar to a featured snippet.