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Apple reportedly agrees to buy AI voice startup PullString

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Anthony Sullivan
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It seems Apple wants to get you talking.

The company reportedly purchased PullString, a startup that develops voice recognition apps, according to a report by Axios on Friday.

The deal is worth at least $30 million, according to Axios, and could help Apple's Siri compete with other voice-activated services on the market.

PullString develops voice enabled apps that run on the Alexa and Google Home Assistant platforms.

Its software also powers Hello Barbie, the talking version of Mattel's doll that can have conversations with children.

Apple and PullString didn't immediately respond to requests for comment.

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