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Look Out, Colonel Sanders: Burger King Is Calling Itself the KFG, ‘King of Flame Grilling’

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Betty Saliba
Feb 21, 2019 12:00
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With Burger King so often setting its sights on rival McDonald’s, other brands might have been lulled into a false sense of complacency.

But never sleep on the King, because he could come calling any minute.

That’s a lesson KFC is learning this week with the launch of a new Burger King spot that dresses its King mascot in a white suit, shiny belt buckle and a bolo tie (of sorts) to dub him the KFG: King of Flame Grilling.

At the heart of the spot, created by MullenLowe, is a new grilled chicken sandwich, which bodes well for KFC in the sense that Burger King isn’t going all-in on the Colonel’s core turf of fried chicken.

(Burger King has an odd history with chicken.

In America, people aren’t sure what the chain does or doesn’t sell, while in the U.K. the brand has to literally bribe people to give its chicken a chance.)

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Betty Saliba
Feb 21, 2019 12:00
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