You know those ads where Brand A pokes fun at Brand B and thinks you'll definitely buy their product as a result?
Well, that's essentially where the BBC is right now after Director General Tony of Tony Hall openly took aim at Netflix's audience sizes.
Hall, speaking to a conference of media types, said:
"I mentioned the Bodyguard finale reaching 17 million viewers.
That was in one month.
In other words, "ner ner, our audiences are bigger than yours!".