It’s Whopper Mandate day at Burger King locations in the U.K., and there’s only one thing on the menu.
The chain claims to only be serving Whoppers today, and to get one, you have to order it by name.
The ads promoting BBH London’s Whopper Mandate stunt feature classic, bone-dry British humor and don’t go soft on the customers who break today’s overarching rule:
“Burger King is not called Home of The Cheeseburger,” notes Katie Evans, marketing director at Burger King U.K.
Through a print ad in The Metro, the brand acknowledges that many Brits likely haven’t ordered a Whopper in a good while, so the Whopper Mandate aims to place the chain’s signature item on “the pedestal it deserves.”
Whoppers are also available free in Britain today for customers who download the Burger King U.K. app or order delivery via the Deliveroo service.