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Disrupt the search: why marketplaces could replace search engines

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William Hill
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Internet searches can be broken into two categories - informational (news, Wikipedia, trivia questions) and commercial ones (products and services).

At the same time, on-demand economy has set a new bar for the quality, speed and convenience of search.

Users are no longer willing to wait, they simply look for a quickest way to solve their problem, rather than to merely browse search results.

As a result, customers turn their eyes to the online marketplaces that bring together almost everything – from airline tickets and restaurants to brands and services – see a 300 percent growth per year, according to Stripe.

Marketplaces have a potential to replace search engines as platforms of choice for commercial searches – and here is why.

Extensive reviews, Q, pictures both from retailers and buyers, comparison options lure both online and offline shoppers to research product information.

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William Hill
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