Nintendo’s been busy promoting the Switch hybrid console, and it shows: The publisher is in first place when it comes to the most-seen gaming industry TV ads, while Xbox lingers behind, followed by Respawn Entertainment.
GamesBeat has partnered with iSpot.tv, the TV ad measurement and attribution company, to bring you a monthly report on TV advertising by the gaming industry.
These are the ads, and by extension the games, that game makers are putting major muscle behind.
Below are the top five most-seen gaming industry TV advertisers from March 16 through April 15.
In all, there were nearly 1.5 billion TV ad impressions during the period measured, with 19 brands spending an estimated $25 million on 64 spots that aired over 8,400 times.
Nintendo’s 363.1 million impressions puts it squarely in first place.