logo
logo
Sign in

Sam Rabbani Turned BOSS Audio Systems into a Global Phenomenon

avatar
Oscar Shepherd

Audio systems are among the most important gadgets of the entertainment industry. From live shows to concerts and smaller events, sound systems are quite an essential product at the venue. In fact, having a great system in automobiles also allows you to enjoy those long, otherwise boring rides. It was only a few decades ago that this market of audio systems was dominated by players like Pioneer. However, Sam Rabbani had plans to launch another competitor in the market, a company that would go on to mark its feet globally.

Sam Rabbani established BOSS Audio Systems back in the late 1980s. He wanted to make this manufacturer stand out from the rest which is why he didn't just create systems for events. Instead, BOSS Audio Systems is known for operating in four segments - namely marine, elite, mobile, and powersports. This was a strategic way to tap into markets that have high demand and consumption.

Establishing BOSS Audio Systems wasn’t as easy as Sam initially thought. Although he tapped into newer markets, competing with the existing giants was still a hassle. This was part of the reason why Sam decided to form efficient channels of distribution for his products. He worked out the best logistics to make his products available for customers with ease. Furthermore, Sam wanted to keep at pace with current technological advancements, which is why he established a Research & Development department so he could create topnotch products that also met the expectations of an end customer in terms of price and quality.

Sam’s untiring efforts brought great benefits to the company. Since BOSS Audio Systems' products were available at reasonable prices, the sales figures increased drastically, creating a decent ROI for the company. BOSS Audio Systems currently has over 400 products present in the market. Each of these products is offered with a minimum of a year's warranty. Products of different types are offered with different periods in warranty ranging from 1 year to 5 years. Sam has spent decades mastering the manufacture of top-quality audio systems. His products are famous for boosting quality while ensuring pocket-friendly prices.

In addition to that, BOSS Audio Systems also has an extensive network of partners that assist in the logistics. While developing business partnerships, Sam specifically focused on the Elite audio systems segment. Today, their products are available offline and online at several dealers like Amazon, Best Buy and more. Such dealers may also add another two years of warranty with each product they sell. BOSS Audio Systems has expanded vastly over the years. Form a small outlet, it has grown to own an astonishing 200,000 sq. ft. of operational space.

Moreover, the company has also expanded its global footprint. From being one of the top manufacturers of audio systems in the United States, the company has gone on to create its presence in about 130 countries across the globe. This itself is a massive feat for BOSS Audio Systems and its owner Sam Rabbani.

collect
0
avatar
Oscar Shepherd
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more