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Instagram’s IGTV now supports horizontal videos

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Marc Leonard
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Instagram’s standalone video platform IGTV finally supports horizontal videos, the company has announced.

The video app was, until now, limited to vertical content, which is arguably better suited for mobile devices but overall less popular than landscape orientation.

The change is based on feedback from both viewers and creators, according to Instagram, which revealed in a post this week that its users really want horizontal videos.

Vertical videos, which used to be one of the most hated subsets of Internet content, have slowly entered the mainstream due to the mass availability of smartphones.

Young viewers in particular primarily find and view video content using a smartphone, and the prevailing idea is that vertical videos are simply easier to watch from their handsets.

During its first year or so of existence, IGTV has been limited to only vertical videos.

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Marc Leonard
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