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Facebook’s fact-checking partners will soon target Instagram memes

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Ricky Nesbitt
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In late 2016, Facebook launched a fact-checking program designed to cut down on the amount of false information spread through its primary social network.

The company currently has 52 fact-checking partners throughout more than 30 countries, and they’ll soon turn their focus to Instagram, where an increasing number of false information is spread in the form of memes and photos.

The fact-checking system on Facebook involves partners reviewing content, including links, images, and videos, and rating them as false when applicable.

If a user tries to share content that has been rated ‘false,’ they’ll see a warning about its status, and the content’s reach in the News Feed will be decreased to reduce the spread.

This fact-checking system is about to roll out on Instagram, according to Poynter, which offers the International Fact-Checking Network code of principles that Facebook’s fact-checking partners must be a signatory on.

The program’s expansion to Instagram is described as a test at this time.

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