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Amazon launches Personalize, a fully managed AI-powered recommendation service

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Gerald Hurtado
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Delivering personalized experiences to customers just got easier, thanks to Amazon.

The Seattle company today announced the general availability of Amazon Personalize, an AWS service that facilitates the development of websites, mobile apps, and content management and email marketing systems that suggest products, provide tailored search results, and customize funnels on the fly.

It’s in select AWS regions to start, including US East (Ohio), US East (North Virginia), US West (Oregon), Asia Pacific (Tokyo), Asia Pacific (Singapore) and EU (Ireland).

“We are excited to share with AWS customers the expertise we’ve developed during two decades of using machine learning to deliver great experiences on Amazon.com,” said VP of machine learning at AWS Swami Sivasubramanian.

“Customers have been asking for Amazon Personalize, and we are eager to see how they implement these services to delight their own end users.

And the best part is that these artificial intelligence services, like Amazon Personalize, do not require any machine learning experience to immediately train, tune, and deploy models to meet their business demands.”

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Gerald Hurtado
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