A team of social scientists argued that biased language in job ads sustain gender inequality.
They coded a list of adjectives and verbs, labeling them as either feminine or masculine, then searched a popular job site using the gendered words.
The researchers found that job-ads in typically male-dominated fields, like software programming, used masculine-coded language including “competitive,” “dominate,” or “leader.” while discovering that the mere presence of masculine words discourage women from applying as they feel like “they don’t belong.”
Employing AI to reveal gender bias
Gender imbalance is apparent throughout the whole job searching process — men apply for a job when they meet only 60 percent of the qualifications, but women apply only if they meet 100 percent of them.
But when companies use gender-neutral descriptions, they receive a broader applicant pool and the position will be filled three weeks faster than jobs using biased language.