Lightico, a Tel Aviv- and New York-based startup developing contact center customer collaboration software, today announced a $14.5 million investment led by Mangrove Capital Partners.
Lool Ventures, Spinach Angels, and Crescendo also participated in the round, which founder and CEO Zviki Ben-Ishay said will help to expand the company’s global presence and accelerate product development.
“By simplifying collaboration between businesses and their customers, Lightico makes businesses more profitable, customers more loyal and agents more motivated,” said Ben-Ishay, who cofounded Lightico in 2014 with CTO Justin Josh and COO Omri Braun.
“Our streamlined digital transactions provide human touch points and a frictionless customer experience built for the next generation of consumers.”
Lightico’s suite of micro-apps, as it calls them, facilitate a range of over-the-phone customer transaction types.
Managers can create workflows from a cloud-hosted dashboard to streamline steps across channels like call centers, websites, mobile apps, and retail point-of-sales systems.
