How bright is the opportunity for starting a business like Gojek?

For the last eight years, Go-Jek has thronged the market.

An important factor to consider nowadays is that many people opt to spend more on convenience than to invest in their own business.

Initially, it introduced two-wheeler taxis instead of conventional taxis.

As bikes in Indonesia outnumbered cars, it chose scooters and bikes as taxis.

It started slowly but grew into the business giant it is today with various on-demand services such as deliveries, service providers and so on.

In the same way, Go Jek might soon experience competition with companies that provide services just like it.