Audi’s strategy with the 2019 Q3 SUV may be simple, but it’s playing the long game.
Give owners a taste of that sweet four-rings goodness, get them hooked, and then turn them into lifelong Audi fans.
The compact luxury crossover category represents rich pickings, too, if you can get those first impressions just right.
Not only is it the fastest growing major premium segment, but buyers picking up an entry premium SUV overwhelmingly come from non-premium vehicles.
To succeed you need a small SUV that’s not just good, but excellent.
Too small, too staid, not flexible enough in the cabin or in the trunk, and lagging in driving refinement and comfort, it was also looking pretty drab when it came to technology in comparison to the rest of Audi’s line-up.
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