If you’re a young YouTube celebrity known for unboxing and toy reviews, getting access to a limited-edition Lego set tied to the newest Forza Horizon video game expansion is pretty cool.
The video star, who has more than 6 million subscribers and nearly 4 billion combined views on YouTube, was the beneficiary of agency 215 McCann’s “Ultimate Unboxing” stunt, made to promote Xbox’s Forza Horizon 4 Lego Speed Champions Expansion Pack.
As you can see in the reveal video below, he assumed he was just assembling a Lego set of the McLaren Senna featured in the racing game’s new add-on content.
But there was a lot more to it than that:
A popular YouTuber since creating his first videos at age 5, Evan is a leader in the booming niche of unboxing videos, which unwrap, unpack and assemble new toys.
Obviously he got to make his own video version of the branded promotion as well: