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Xbox Gave a YouTube Star the Unboxing of a Lifetime for Forza Horizon 4

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James Maloch
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If you’re a young YouTube celebrity known for unboxing and toy reviews, getting access to a limited-edition Lego set tied to the newest Forza Horizon video game expansion is pretty cool.

The video star, who has more than 6 million subscribers and nearly 4 billion combined views on YouTube, was the beneficiary of agency 215 McCann’s “Ultimate Unboxing” stunt, made to promote Xbox’s Forza Horizon 4 Lego Speed Champions Expansion Pack.

As you can see in the reveal video below, he assumed he was just assembling a Lego set of the McLaren Senna featured in the racing game’s new add-on content.

But there was a lot more to it than that:

A popular YouTuber since creating his first videos at age 5, Evan is a leader in the booming niche of unboxing videos, which unwrap, unpack and assemble new toys.

Obviously he got to make his own video version of the branded promotion as well:

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James Maloch
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