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Digital Marketing News: Google Indexing Podcasts, Unity’s Rising Marketing Value, Facebook’s Flashy Slideshows & More

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Matt Ouellette
Aug 16, 2019 10:30
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US digital ad spend up 18% YoY, new IAB report says

Digital advertising expenditures in the U.S. increased by 18 percent year-over-over from the first quarter of 2018, hitting $28.4 billion, with paid search comprising some 40%, according to new report data from the Interactive Advertising Bureau (IAB).

B2B Buyers Prefer Email, But That’s Only One Of Their Demands, Study Finds

41 percent of B2B buyers consider email as their preferred channel, with some 57 percent preferring quotes to come via the channel, while 33 percent choose vendors based on reference reviews, according to newly-released survey data.

Report: Instagram Story ad share doubles while overall ad growth levels out

Instagram Story ad spending doubled from 9 percent to 18 percent year-over-year from the second quarter of 2018, reaching levels that are now similar to those of Facebook, according to newly-released report data from Kenshoo.

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Matt Ouellette
Aug 16, 2019 10:30
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