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4 Different Ways Brands Can Utilize Connected Packaging

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Michael Nicewander
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With all the excitement around big data and digital marketing platforms, we often forget about one of the oldest and most impactful forms of owned media: product packaging.

Now consider the power of connected packaging.

With all the benefits that connected packaging offers, it’s important to consider how the various options provide value against marketing objectives and required investment levels.

From early forms such as unique codes and QR codes to newer technologies like Snapcodes and NFC, let’s review four ways brands are turning old-school packaging into highly engaging owned media.

One of the oldest forms of connected packaging is still one of the best options for brands that want to provide consumers an incentive tied to purchase, without the need for a POS integration.

These one-time use unique codes boast the highest acceptance rate across all age demographics and can provide valuable purchase insights such as product type, location and retailer.

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Michael Nicewander
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