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Bytedance launches video ad tools for TikTok, Douyin

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Dana Millard
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Bytedance launched two video ad-creation tools this week, with one targeting the domestic market and the other specifically for ads on short video platform TikTok, Chinese media outlet TechPlanet reported.

Why it matters: Bytedance has been building an advertising ecosystem that streamlines ad creation, deployment, and management on its apps as the company strives to meet its minimum revenue goal of RMB 100 billion for 2019.

Prior to the two video-ad creation tools, Bytedance had released two apps that help brands track ad and marketing campaign performance.

Details: Named “TikTok AdStudio” and “Juliang Chuangyi” (or “massive amounts of creativity,” our translation), the two apps are designed to help users optimize video ads on the company’s various short video platforms in China and overseas.

They were launched separately this week.

TikTok AdStudio is a new app for overseas users on TikTok.

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