Introduction
Google performs millions of algorithm changes in a year. Many of them which we have heard so far are Penguin, Panda, Pigeon, Fred, etc., which were implemented to address particular snags in Google’s algorithms. Such kinds of algorithm changes are closely monitored by an SEO digital marketing company as this is an integral part of their work and promotion which helps build their business. However, the more interesting thing is that you cannot do much about such algorithm updates. Since it’s a core algorithm update, it often just changes the way Google views certain websites and pages. This blog will try to showcase a phase-wise update and the impacts of the same.
July 2019 Major Update
After this update, Rank Risk Index tracked the high level of website rank fluctuations. The index showed the largest ranking fluctuations in years. The update began in mid-July when a moderate level of rank fluctuations started reflecting. But gradually as the month progressed it started impacting very badly. The increases shown on the Rank Risk Index coincided with industry chatter that indicated a "massive" amount of rank movement, as was reported by Barry Schwartz on Surmountable.
A glance at the Impact of Modern Algorithm Updates
Algorithm changes now are not as frightening as they used to be in the days of Penguin and Panda. The recent rollout losers, four out of five biggest losses were national newspaper portals. The Mirror and The Sun, which respectively lost 27% and 21% of their organic search visibility. These publishers need to clean up their acts if they want to make the right sort of headlines.
It was amazing to notice gigantic American domains amongst the UK champions, with The Washington Post and The New York Times growing by an average of 34 percent in the UK. Cosmopolitan.com appears on both the UK and US winner lists, with Search metrics ignoring its country-specific subdirectories and counting the domain as a whole.
Page Speed a Mobile Ranking Factor
The algorithm update from Google also flashed that Page Loading Speed is also going to impact the raking of portals. According to Google's announcement, the update will target extremely slow-loading pages. As such, the search engine does not predict that an extensive number of pages will be impacted as the ranking factor becomes incorporated into the algorithm.
Diverse Search Results
Google after its recent algorithm update stated that its search results to show more diverse offerings. This update means that Google will show no more than two results from the same domain in the top results for a search. This change is mandated considering the viewpoint that earlier many have noticed that certain domains tend to monopolize the search results for certain searches.
Remedies to Sites Which Are Impacted
There are no remedies to fix the websites which are affected by these core algorithm updates from Google. This may be frustrating for the website owners who may see a dip in their website rankings. The only solution which Google offered to such website owners is to use the unique content and take the help of the best digital advertising agencies to help fix their problems.
Following Quality Rating Guidelines
Quality Rates are constricted by Google to review and rate websites based on a set of guidelines. Currently, Google contracts with ten thousand plus Quality Rates.
It’s important to note that Rates have no effect on how a page ranks. Their data is not considered into the overall Google algorithm. Instead, a rate executes a search and gauges the quality of the top pages of the search returns.
Google subsequently uses the feedback to improve its algorithm going forward. While the guidelines are extensive, there are a few key areas that promoters can focus to improve their website’s performance.
Conclusion
One cannot say that the recent update of the algorithm from Google is going to target the ranking system of websites only. We may see many other parameters being affected with these updates which might come into light later this year. Meanwhile, as per the aforesaid article one should focus on a unique write-up than the one is copy-pasted from various sources. Plagiarism these days is of utmost importance while ranking any websites.
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