logo
logo
Sign in

Google Trends: What Is Google Trends?

avatar
office setup
Google Trends: What Is Google Trends?

Google Trends is a search trend feature that shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period of time. Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume.

 

Google Trends provides keyword-related data including search volume index and geographical information about search engine users.

 

Source@:-  https://thetechnews.hatenablog.com/entry/Google_Trends%3A_What_Is_Google_Trends

How to Use Google Trends

 

 

You can explore Google Trends from the top down by visiting the tool and seeing what searches are currently trending, then digging into a topic for more information. For example, Google Trends recently shared information on trending searches related to Hurricane Irma, such as top relevant search terms across the U.S. and top "how to" search queries in Florida.

 

 

 

You can also enter a search term into the search box at the top of the tool to see how search volume has varied for that term over time and in different locations. Change the location, time frame, category or industry, and type of search (web, news, shopping, or YouTube) for more fine-grained data.

Read more article@:- Norton.com/setup

This data can be very useful for marketers. For example, if you run a seasonal business (such as a home and gardening supply store), you'll want to ramp up your marketing efforts when search terms relevant to your business are trending. During spikes in search volume, your cost per click in AdWords will likely be higher, so be sure to allocate more budget for your AdWords spend when your products or services are trending.

 

To compare multiple terms, use the "+ Add comparison" feature:

 

 

From this graph, we can see "lead generation" is about 7 times more popular than "demand generation" in web search

 

Google Trends also shows you related search terms and how search interest varies by subregion:

 

 

 

You can use the data found in Google Trends for several different marketing purposes:

Visit my Official Website@:- Office.com/setup

-In paid search, Google Trends data can be used to inform your seasonal campaigns, helping with cost planning as well as inventory stocking. In addition, you can use Google Trends to find irrelevant trending terms you need to set as negative keywords, so a trending search doesn't wildly affect your costs.

-For SEO and content marketing, use Google Trends to learn what people in your target market are searching for information about. Writing about trending topics can help drive traffic to your site.

-To inspire your ad creative, browse Google Trends to see what topics are currently capturing the public imagination. Referencing a trending topic (like a hot new kind of music or dance) in your marketing campaigns, whether it's an email blast, a Facebook ad, or a radio spot, can increase your ads' engagement.

 

Smith Julian is a Microsoft Office expert and has been working in the technical industry since 2002. As a technical expert, he has written technical blogs, manuals, white papers, and reviews for many websites such as Mcafee.com/activate

 

collect
0
avatar
office setup
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more