Don't Expect Too Many Spoilers From the Merch
The Source: Executives from Hasbro and Lucasfilm
Probability of Accuracy: For good reasons, this one is on target.
But if the livestreamed product reveal and amount of merch in stores seems somewhat underwhelming, there's a reason for that.
Mike Ballog, head of global marketing at Hasbro, told CinemaBlend, "We have clear conversations about what can come out when, and what needs to stay under wraps.
At least from a Hasbro stand point, the product on display is maybe 30 to 35 percent of our full line."