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SAP Launches New Cloud Data Warehouse

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Peter Merchant
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A “simple and flexible pricing model”

Germany software behemoth SAP has launched a new “Data Warehouse Cloud” – pushing into the territory of the hyperscalers and startups like Snowflake, which is capitalising on rapidly growing demand for cloud-based data warehouse software.

(A data warehouse is a centralised data repository.

It typically brings together data from a range of sources and optimises it for analytics.)

SAP, which says more than 2,000 customers are registered for the beta program of the SAP Data Warehouse Cloud, and says general availability is planned for Q4, as part of a broader bundle of cloud-centric tools unveiled this week.

Describing it as a “self-service solution to easily and quickly tie all their [customers’] business data together and translate it into value for their specific line of business”, SAP said the data warehouse will have a “a simple and flexible pricing model”.

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Peter Merchant
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