By Lisa Heay, Marketing Planning Manager at Heinz Marketing
Video in the B2B landscape has exploded, becoming a staple in today’s modern marketing toolkit.
Yet as more companies invest in video, the gaps between execution and performance are widening.
And, for those who are investing more time, money, and resources in online video than ever before, are they generating the return on investment (ROI) required to sustain it?
How are today’s most successful companies using video to drive results?
To better understand how today’s B2B organizations use video to drive results, Heinz Marketing and Vidyard conducted a research study in July 2019.