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Online marketing (AKA as social media marketing) is the new popular marketing trend for businesses worldwide.
Almost everywhere you look you will find an online advert hidden in a corner, sidebar or footer of a page.
Even with this information, you may be asking why you should participate in this marketing technique?
The main reason is the one we just previously stated: because everyone else is doing it, and keeping up with competition is important (especially in this day and age)!
This train of logic won't be applicable to every situation in life (like jumping off a bridge because your friend did), but if everyone else is online and you're the only one left out, that leaves you at a huge disadvantage when it comes to trying to entice potential customers and clients.
If your competitors are advertising on Facebook and Twitter, which means an estimated 200,000 people can see those ads every day.