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What is Brand Awareness and Why brand awareness is so important

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Brand awareness is important when launching new products and services, and it drives consumers' decisions when differentiating between competing companies. Brand awareness is the extent to which a brand is recognized by potential customers and correctly associated with a particular product or service
In a similar fashion to direct response marketing campaigns, brand awareness strategies should continue to focus on capturing the attention of current customers. Brand awareness refers to the amount your brand or company is recognizable and memorable to your target audience's mind. Working on your brand awareness campaign
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