Global Content Streaming Market Industry Analysis, Size, Share, Growth, Trends and Forecast 2020-2026

Mayur Kasrung

Content Streaming Market:

WiseGuyReports.com adds “Content Streaming Global Market Report 2020-30” reports to its database.

Executive Summary

The global content streaming market is expected to grow from $24.8 billion in 2019 to about $50.3 billion in 2020 as people are staying at home for self-quarantine or due to lockdown resulting in a huge surge in subscriptions to audio and video content streaming services. The market is expected to stabilize and reach $34.1 billion at a CAGR of 8.3% through 2023.

The content streaming establishments in this industry do not provide traditional (non-Internet) versions of the content that they publish or broadcast. They provide textual, audio, and/or video content of general or specific interest on the Internet exclusively.

The global content streaming market has been geographically segmented into North America, Western Europe, Asia-Pacific, Eastern Europe, South America and Middle East & Africa. North America was the largest region in the content streaming market in 2019.

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In July 2019, Hive Streaming, a Sweden-based enterprise video distribution company, partnered with U.S. based software company, Kaltura, Inc., to provide joint customers with premium video delivery capabilities. Under this partnership, the data visualization solutions of Hive Streaming are joined with the broad network optimization offering of Kaltura, including Kaltura eCDN, along with additional network optimization and video delivery solutions. This collaboration has enabled high-quality live and non-linear video content.

The content streaming market covered in this report is segmented by platform into smartphones, laptops & desktops, smart TVs, gaming consoles and by type into on-demand video streaming, live video streaming.

The increase in the number of devices that are capable of supporting digital media (such as smart phones, tablets, laptops, desktops and smart TVs) along with increased internet access speed with better networks, coverage, and advanced technologies (3G, 4G / LTE) has provided consumers with an option to access the media content of his/her choice such as information, entertainment or social activity anytime, anywhere. Moreover, the rise in the digital media players such as Netflix, Hulu, Amazon, Apple TV, Roku, and Boxee has shown tremendous increase in the online media consumption. Thus, the increase in the number of mobile devices, internet connectivity and digital media players or content providers making it easier for consumers to access music and video content going forward which thereby increase the growth of content streaming market in the forecast period.

Companies in the video streaming market are increasingly implementing blockchain technology and AI to have cost benefits. Block chain technology allows the video streaming providers to store data on thousands of servers globally that help the companies to have cost cuts associated with content or massive video files storage on servers. For instance, VideoCoin, a video streaming providing startup is thinking to invest in implementing block chain technology to provide video content at lower prices. Also, the companies in the video streaming market are using artificial intelligence to improve their content quality. For instance, streaming services such as Netflix, Amazon Prime and Spotify make use of machine learning a subset of artificial intellegence (AI) to improve the user experience by tracking the users interests and recommending the content of user interest. AI also improves video quality by reducing video buffering through video compression.

The bandwidth limitations and the reliability issues restrain the content streaming market. The quality of video or audio streaming highly depends on the data transfer rate of a network or Internet connection, the total time required for a packet of data to travel from one point to another and the capacity of the network to offer the consistent services. The bandwidth is important for high quality video streaming, as the sending large amounts of video and audio data over the Internet requires large data transfer with maximum transfer rate. Higher quality video uses more bandwidth than lower quality video. Any long-term disruption of Internet services related to the bandwidth, latency and network reliability can limit the quality of video/audio streaming and there by halt the growth of content streaming market.

Major players in the content streaming market are Netflix, Amazon Web Services, Akamai Technologies Inc, Hulu, LLC., Apple Inc., Google LLC , Cisco Systems Inc, , Walt Disney Company (Hulu) , Kaltura, Inc., and AT&T Inc.


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NOTE : Our team is studying Covid19 and its impact on various industry verticals and wherever required we will be considering covid19 footprints for a better analysis of markets and industries. Cordially get in touch for more details.



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Mayur Kasrung
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