Today, AdPlugg launched the AdPlugg Network. The AdPlugg Network is a new way for publishers to monetize their websites through network ads. Immediately available to all qualifying publishers, the AdPlugg network allows publishers to fill available ad inventory on their websites with ads from network advertisers.
In use by over 15 thousand publishers, the AdPlugg system allows publishers to serve ads to their sites from any source. This includes direct sold (via direct relationships with advertisers), in-house, or via ad networks that the publisher is a member of. Now with the release of the AdPlugg Network, publishers can serve network ads directly from AdPlugg without having to sign up for third party ad networks.
The AdPlugg Network has been in development since early 2020 and has been in beta testing with select publishers since the spring. Now, with this launch, all existing and new AdPlugg publishers can join and start serving network ads to their sites.
AdPlugg Network ads can be used as a primary source of ads or can be used for “remnant inventory” (ad inventory/slots that went unsold via other means). The AdPlugg Network ads can be configured using any of the multitude of features available within the AdPlugg system. For example, you can schedule the network ads, rotate them in with other ads, target (or exclude) them from certain geographic regions, etc.
“The AdPlugg Network is a great option for publishers looking to increase their revenue.”, said AdPlugg CEO, Collin Krawll. “This is a service that publishers have long been asking us for and we are thrilled to now make it available to them.”
The AdPlugg Network pays publishers monthly based on the number of network ads that the publisher serves. The available ad slots are filled via RTB (Real Time Bidding) by advertisers, agencies and various exchanges that the AdPlugg Network connects to.
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With display & programmatic advertising going cookie-less and privacy becoming the priority for the martech platforms and marketing world, learn what’s nextThe world of advertising has harnessed data, mainly through the use of cookies, to learn better about audiences and target them for the past decade.
But various data breaches have raised concerns for customers about the data that is collected about them.
Pertinent questions likeWho is collecting the data?How are they using the data?Is the data being handled keeping the privacy compliances in mind?This has led to the assembling of the programmatic industry with wide changes that prioritize customer privacy.
GDPR (General Data Protection Regulation) led the way, and Facebook and Google have also made voluntary changes, the latest one is the removal of third-party cookies from internet browsers.
Apple’s Safari blocked these third-party cookies in 2017, Followed by Mozilla Firefox late last year, and Google Chrome, which accounts for around 62% of browsing, has recently announced a two-year transition period to do the same.So programmatic advertising is going cookie-less, but is it the end of digital advertising?
Twitter The answer is yes as well as no, to understand in detail, let’s dive into the article.
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