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Killer Digital Advertising Trends One Must Try in 2020

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MarTech Cube
Killer Digital Advertising Trends One Must Try in 2020

While Digital Advertising has been a Heartthrob of the Adtech Arena alike, staying updated with the current trends is a necessity. Martech Cube dissects it in and out

2020 will undoubtedly be remembered as a life-changing year for almost every individual and many industries. Some businesses are still struggling, while others get unexpected profits and lots of new customers. The digital advertising industry is also noticing massive changes, and the present trends strikingly illustrate the transformation.  We are going to explore digital advertising trends for 2020 and try to find out how to navigate the changing landscape.

In the present digital world, the fact that digital advertising is rapidly treading the path of a tornado of changes is not an understatement. In fact, it’s a fantastic assessment.

In general, the world of advertising is continuously evolving and adapting as new regulations and technologies continue to step into the limelight. While we have the brands, publishers, and content creators, on one side, the advertisers aren’t yielding on the other end.

Without a doubt, advertisers will continue to witness shifts in their businesses as the industry continues to extend its tentacles.

Here are the top digital advertising trends to try in 2020,

COVID-19 Update

The COVID-19 pandemics have a severe impact on global media ad spending, mainly because of social distancing and quarantine measures. As per Emarketer’s updated forecasts, global ad spending is going to reach $691.7 billion in contrast to previously estimated $712.02 billion. Out-of-home advertising faces the worst consequences, with consumers avoiding public places and social gatherings. At the same time, digital media consumption is steadily rising, particularly across social media, online gaming, and video streaming platforms, because of this companies are diverting their findings towards digital ads.

https://www.martechcube.com/killer-digital-advertising-trends-one-must-try-in-2020/

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