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Martech Interview with VP, Marketing, Kentico Kontent – Vojtech Boril

MarTech Cube
Martech Interview with VP, Marketing, Kentico Kontent – Vojtech Boril

1. Tell us about your role at Kentico Kontent?
I’m VP of Growth & Marketing at Kentico Kontent which means I’m directly responsible for all our global campaigns, demand generation, international team management, go-to-market strategy etc.

2. Can you tell us about your journey into this market?
Well, Kentico has been in the CMS market for more than 16 years now with its traditional monolithic CMS called Kentico Xperience. However, one of the pillars of Kentico has always been innovation. That’s why 5 years ago, we decided to invest in an internal startup to address an unmet need we were seeing among many of our customers. Back then, it was called Kentico Draft and its goal was to improve the content production process for editors. Draft eventually evolved into something much bigger, Kentico Kontent. And, it’s been quite a ride.

3. What role do you think technology plays in streamlining content production?
Nowadays, technology is at the epicenter of content production and distribution. Not only the way we produce content changed.  More importantly, the way we consume content changed dramatically. These days, the majority of people consume content on multiple devices – from smartphones and iPads to laptops, and even IoT gadgets and voice assistants. And all these changes were driven by… technology.

4. What is the significance of developers delivering a consistently fast digital experience?
At the beginning, I would like to say that the overall quality and creativity of a digital experience depends equally on the developers and marketers. You can have a blazingly fast website or app, but if it is created without a stunning idea, without a meaningful message, then it will not work.

Where I specifically see the importance and significance of developers is the speed, availability, scalability and security of any digital experience. All these factors are essential for bringing the best digital experience for its users.

Also, if we take a look at the Martech stack, we can see that the number of apps and tools is rapidly growing every year. That means that the importance of high-quality integrations between the systems grows as well.  You can have multiple expensive platforms for various tasks, but if you do not have skillful developers who will connect them together, it’s useless.

5. How is a headless CMS better than a legacy CMS?
There are many benefits of headless CMS. However, the very first thing to understand is the fact that headless CMS brings a change of the mindset. Content should be perceived as a strategic asset and headless CMS allows you to separate the content production from its presentation layer. That being said, you can centralize your content in a headless CMS, and then distribute the content chunks to different channels without duplicating the content. Such action would be very challenging with any legacy CMS.

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