Tips to Build a healthy B2B Email Lists that 100% drive Sale

Do you want to build a B2B email list to drive more sales?

Email marketing for B2B is still one of the most efficient ways to reach existing and prospective customers.

This is the reason why all successful businesses have a B2B email marketing strategy.

But, how do you build a B2B email list in the first place?

Fortunately, there are powerful, yet simple, tactics you can use to turn more of your B2B leads into prospective customers.

By the end of this article, you will know faithfully how to build your B2B email list.

Why You Need a B2B Email Marketing Strategy

Before we take deeper into the tips, let’s first look at the reasons you need a B2B email marketing strategy in the first place.

You might have heard that email continues to have the highest ROI and engagement. But, does B2B email marketing work?

1. 40% of B2B marketers say email marketing is vital to their success
2. 77% of B2B companies use an email marketing newsletter as portion of their content marketing strategy
3. 79% of B2B marketers find email to be the greatest successful channel for content distribution
4. 59% of B2B marketers cite email as their top channel for revenue generation

So, maybe that’s why you’re questioning, “How do I make a B2B email list?”

Now, if you’re finding for solutions online, you might have read about buying an email list.

 Of course, buying an email list sounds like an excellent idea. Right away, you can tap into a list of deep leads that are already interested in your industry.

But, let’s take a look at the optimum strategies for growing a B2B list that will grow your revenue.

How to Build a B2B Email List

Below, we’ve exclusive the best strategies for building a B2B email list. These are methods used by us and our customers to skyrocket our email list growth.

Let’s begin.

Choose the Right B2B Email Marketing Provider

If you want to build your B2B email list, you have to find the correct email marketing service provider.

The right email marketing service provider allows you easily send target campaigns.

Here’s what to seem for in an email marketing service provider:

Drag and drop builder: easy to use tools to create lovely email newsletters

Marketing automation: send personalized emails in bulk

 Segmentation: split your subscribers into groups based on their preferences, interests, and more

Use Multiple B2B Lead Forms Across Your Website

To boost your B2B email list, you can add diverse B2B lead capture forms across your website.

 Here are some of the kind of popups and optin forms you could use:

Lightbox: a popup that covers the content after it

 Fullscreen: takes over the entire screen with a one call to action

Notification bar: alert bar usually at the header or footer of the screen

2-step optins: popup on click or Yes/No Forms Depending on how you use it, each of these forms is skillful of exploding your B2B email list.

Experiment With Gated Content

Gating your optimum content is a way to increase your B2B email list.

Gated content is online content you have to fill in a form to admission. The form might ask you to add your name, phone number, company, and email address.

In addition to blog posts, content you can reflect gating includes:

 White papers

 Webinars

Research reports

Now, there are advantage and disadvantage to locking content. On the one hand, you can use gated content to segment your email list and well understand your subscribers.

A decent approach is to include gated content alongside ungated content. Additional tip is to lock content that’s truly valuable and shareable.

Segment Your Email List

Segmenting your email list allows you send targeted, personalized emails to your B2B email list.

The reality is personalized emails are more efficient than generic messages you broadcast to your entire email list.

That’s why all successful B2B email marketing includes segmentation.

Let’s say you build a guide about choosing the right Customer Relationship Manager (CRM). Now, you know people that opt in to obtain that piece of content are interested in CRMs. So, you could target email marketing campaigns around CRM for those site visitors.

That’s it. We’ve covered the best ways for building a B2B email list. If you want to buy verified B2B email list right away, you should get Optin Contact.