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Five ways publishers can level-up personalization for engagement and revenue

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Alfred Borrow
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By Jeff Kupietzky, CEO, PowerInbox For years, brand marketers have known that targeted personalization is key to driving customer engagement, which is why a growing number are investing in personalized messaging. Even something as simple as email subject line personalization can generate 26 percent higher open rates, creating a valuable opportunity for continued engagement. Publishers, […]

The post Five ways publishers can level-up personalization for engagement and revenue appeared first on Digiday.

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Alfred Borrow
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Zupyak is a free content platform for publishing and discovering stories, software and startups.