Business networking is an effective marketing method for developing sales opportunities and contacts, based on referrals and introductions - either face-to-face at meetings and gatherings, or by other contact methods such as phone, email, and increasingly social and business networking websites. The enterprise networking market is estimated to be worth over USD 64 Billion by 2024 and by the looks of it, the Europe & Scandinavia based empire and super network also known as VIRTUE Clan are fully aware of this prediction.
The company board is describing the cooperation as a full-service premium network, eco-system, media-house, brand and intelligence agency focused on international relations and brand development reserved exclusively for the Clan members. Seeing staggering success and exceeding revenue growth increase by 800% since 2019 with allegedly no third-party investors is impressive to say the least.
Most companies focused on e-commerce are reporting increased sales during the Covid-19 pandemic and the principles and techniques of business networking are mostly common sense. Many of the behavioural principles apply also to business and relationships generally, and specifically to selling, managing, coaching, facilitating, etc. However, the direct-access network powered by VIRTUE is a new concept of social networking never before seen on the market.
The shortened term 'networking' can often be confused with computer networking/ networks, which is different terminology, relating to connection and accessibility of multiple computer systems. A business network of contacts is both a route to market for you, and a marketing method. Business networking offers a way to reach decision- makers which might otherwise be very difficult to engage with using conventional advertising methods. The Europe based 'Clan' has taken this definition and built on top of it a system powered and managed by the Virtue Clan Agency also known as ‘VCA' which according to the employees helps to directly connect their members digital platforms with other members, services and places creating a self-sustaining digital eco-system with new business opportunities around each corner. This might be interesting because it creates a new focus around the individual needs of each member instead of a collective networking need or purely sales oriented marketing.
A few decades ago, when people started out and were told,
"It's not what you know that counts; it's whom you know,"
that was a nod to the importance of business networking. Whenever people gather for chamber of commerce socials, join professional associations, go to conventions, or ask friends for introductions or recommendations, they're networking. Many people network to get leads for new business, but networking can also help you find a job, change careers, hire good employees, sell products, improve your business practices or accomplish any number of professional goals. The second thing to remember about 21st century business networking is that it's only as good as you make it. Whether it's schmoozing over wine and cheese or keeping up with contacts on a Web site, networking can be a waste of time if done incorrectly. Trading business cards with dozens of people, sending out mass e-mail blasts to everyone you know, telling everyone at a gathering about yourself or racking up hundreds of friends on Facebook may not accomplish much.
If you learn nothing else about business networking, remember that it's a two-way street. Networking is exchanging -- ideas, referrals, information, empathy or whatever you need. Successful networking builds relationships. You trust your network to help you when it can, and its members trust you to help them. Whether you're working the room at an event or posting on a social networking site, if your only topics for discussion are yourself and your business, you're probably wasting your time. The focus on the needs of others might just be the 21st Century biggest trend and breakthrough.