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How advertisers engage diverse audiences through mobile games

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William Figueroa
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Brands and agencies have embraced gaming as a means of tapping into a broad, diverse audience. A new ironSource and Digiday survey of 172 brands and agencies and 344 consumers who play in-app mobile games finds that 70% of marketers are allocating their digital marketing budget to mobile in-game ads, or plan to start this […]

The post How advertisers engage diverse audiences through mobile games appeared first on Digiday.

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William Figueroa
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