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Logo design - Its vital role for your business growth

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Yen Lee

It would be pretty dumb if I start with what is a logo as a professional logo designer, so let us start with why logo is important and then we will jump into what are the important things that you need to know logo design. Being a SEO agency in Singapore, we stress the importance of logo to a business.

Living in the digitalized era, what else is more important than a symbol that can be used in any medium and in all advertising strategies which will attract and provide a remembrance to the audience. Actually there is not even a question there, there is only a mandatory qualification that will help you enter the sea of business. It is like a gate pass without a logo, its like your company don’t even exist. Logo is an integral part of your brand, since it gives an appearance to it. Logo is considered as a face of a brand. So when there is an absence of a logo people cannot picturize the company, because how can we picturized something which is faceless?. Something which cannot be picturized can be easily forgotten, hence it is important to have a logo for your brand.

 
There is a wide misconception that complex logos are attractive and effective but what they don’t understand is that complex logos look bad when they are stretched. Therefore, the more simple your logo the more versatile it is. Also simplicity attracts more than complex designs because human mind prefer simple things rather than complex.

Fonts play a vital role in logo designing. It speaks about the personality of the company. A few companies think that font can directly influence the sales of a product. Fonts have characteristics and so do your company therefore it is important that your chosen font represents your company's characteristics. Never choose a font according to your personal likings and also don’t compromise readability.

Colors are also very vital, when it comes to logo designing by a logo design. Colors have personalities. A research shows that 80% of customers say that color influences them a lot and helps them in brand recognition. Colors represent feelings and each color has its own characteristics. Depending upon the characteristics of each color, you can choose a color that you want to portray your brand. There are also multiple shades of each color. You can also use multiple colors in your logo. But make sure you color combo is good. Meet your expert providing SEO services in Singapore for business needs.
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Yen Lee
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