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How social media and AI enable companies to track brand reputations in real-time

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Ruth Reed
May 12, 2021 00:00
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(American Marketing Association) Using artificial intelligence (AI)-based text analysis of social media can monitor the extent to which brand reputation rises and falls over time. Merging this social media monitoring with the Rust-Zeithaml-Lemon customer equity drivers can show exactly which dimensions of brand reputation are changing.
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Ruth Reed
May 12, 2021 00:00
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