We all agree that COVID-19 has presented unprecedented challenges; businesses all over the country have been devastatingly affected in many ways. According to a recent study by Economic Times, more than 78% of all companies are small businesses, and they employ about half of the Indian Workforce. That’s a lot on the line, so if you’re an owner of a small business who wants not just to survive the pandemic phase but also potentially thrives and grow your company over the upcoming years, you’ll need to adapt your business model and practices to fit in with consumer behaviour in this “new normal.”
As one of the leading digital agencies in Delhi NCR, Bliss Marcom recognizes what is happening all around us and would like to help you with what we know and do best – web marketing in India. This article will learn about the effective use of digital marketing during and after COVID-19 and why it is the most basic form of marketing in such hard times.
Difference between: Digital Marketing vs. Traditional Marketing
All traditional marketing channels have a single thing in common – the ability to convey a brand message to a broad audience.
Traditional marketing includes marketing channels such as:
- Billboards
- Newspaper
- Trade shows
- Printed media
Compared to these methods, digital or internet marketing channels are more interactive. They generate instant feedback in the form of likes, views, retweets, comments, clicks, conversions, or other actions. With traditional forms of marketing, messages are broadcast to a broad audience with limited options to narrow the target. Digital marketing allows businesses to choose their target audience, location control, and display custom messages that are most likely to resonate with them and motivate them to take action. This customization produces better marketing results for the business and industry.
When Traditional Marketing Channels Shut Down, People Shift to Digital Marketing
Digital Marketing has been around for a while and has gained popularity and priority for its numerous unique benefits. However, until recently, many businesses have relied solely on traditional marketing channels than on Digital Marketing. Furthermore, the social distancing measures employed by countries worldwide to curb the spread of covid19 disrupt the fundamental building blocks of conventional marketing. As a result, traditional marketing channels have essentially been put on the pause button. So, considering this new reality, how do businesses communicate with existing and potential customers? Well, the only solution is digital marketing.
The Role of Digital Marketing Agencies in a Time of Crisis
People worldwide are sheltering in place to avoid coming into contact with or spreading the Covid19 virus. Few countries even have strict guidelines requiring citizens only to leave their houses when it is necessary. As you would expect, most people have turned to browse the internet to entertain themselves, and the internet usage statistics reflect this new reality. Ever since the coronavirus started spreading across the globe, mobile data usage spiked, and so did traffic to popular websites has increased drastically.
Social media have become the best means for people to stay in touch with loved ones and connect with people outside their homes. As a result, digital marketing experts have reported a significant rise in the number of companies wishing to create or update websites, launch new e-commerce channels, create targeted social media campaigns for those working from home, and focus on using SEO and influencers to reach new audiences or clients.
Today is the best time to embrace the numerous digital marketing channels available today and grow your business. After reallocating your budgets, getting started is easier than it seems, and the best thing is that results are almost instantaneous.
How can a Digital Marketing agency help to reverse the economic impact of the Corona Virus?
The increased global internet usage during this covid-19 pandemic has provided an excellent opportunity to boost your online business presence through digital marketing, leading to higher lead conversion.
Some digital marketing tips to help your company thrive:
- Do not cut back on your internet marketing budget.
- Audit your content to freshen up your site by removing irrelevant or non-performing content and updating or optimizing content to boost your brand.
- Focus on your online reviews to boost your local SEO campaigns for “near me” searches.
- Invest in PPC advertising to take benefit of increased internet traffic by increasing awareness and visibility.
At Bliss Marcom, we take care of – web development, social media marketing, online ads, PPC, branding, press release, and much more. You name it, and our digital marketing experts will take care of it all for you. So talk to a specialist today and get a free proposal that will boost your business significantly.
