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What Is Field Marketing and How Can It Help Your Business?

Holistic Dubai
What Is Field Marketing and How Can It Help Your Business?


Field marketing is a type of direct marketing that involves selling one’s service. This is done primarily by interacting with potential customers face to face.
Field marketers can use the personal contact they have as an advantage. This helps encourage customers to take action on their offer.
The goal of field marketing is not only to sell products and services. It is also to generate revenue through leads generated from prospects. In this article, we will cover everything you need to know.
So whenever you’re ready to dive deep into this topic, keep reading and get your notes handy.

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Table of contents

  • Field Marketing Basics
  • Which Customers Are Targeted Best By Field Marketing?
  • How Are Field Marketing Campaigns Developed?
  • Sampling and Demonstrations
  • In-Store Promotions
  • Street Promotions
  • Merchandising
  • Traditional Marketing vs Field Marketing
  • How Field Marketing Helps Businesses?
  • Field Marketing Tips
  • Marketing Done Right
  • Personal contact at tradeshows or other events where people gather for similar interests (i.e., outdoor sports)
  • Pamphlets distributed door-to-door that offer coupons for services such as car washes
  • Coupons mailed out to residents in specific areas which give them discounts when they visit certain stores
  • Pamphlets or postcards sent out to selected households that feature coupons for local stores and restaurants
  • Brochures left at home
  • Flyers sent home from school during holidays
  • Announcements on local radio stations
  • Mailings directed at people living near stores

Field Marketing Basics

For marketing to be “field marketing”, it must occur outside of the four walls of one’s office. Field marketing can be subject to classification as either corporate or consumer field marketing. This depends on who it is targeting and what type of product/service they are selling.
Field marketers use a variety of tools to create connections with potential customers. Some of the ones used in their local communities are:
Field marketing is subject to use as an effective way to reach potential customers in your area. Primarily, this is a great way to reach that may not be aware of your services. However, it’s important to note what type of field marketing is best suited for your business prior to spending any money.

Which Customers Are Targeted Best By Field Marketing?

When it comes to field marketing, the best customer to target is one who is not currently a client of your business.
Typically, these prospective customers are within the same community as your storefront. They may even live nearby.
They probably know very little about what you do. But, they are likely to be receptive to getting information from a trusted source. For instance, a friend or neighbor.
Field marketing strategy can involve sending flyers door-to-door that list deals on certain products. Or, you can visit local neighborhoods with pamphlets promoting specific services at a discounted rate.
How about advertising special offers through social media channels such as Facebook groups? What about participating in religious events by passing out fliers mentioning offer discounts?
Field marketing is any form of advertising that relies on personal interaction with customers, usually by someone who lives in the same area as they do. It’s a great way to get your message out.
List shoppers and browsers alike are important to the success of any business.
Effective merchandising is key in attracting these different types of customers. Retailers recognize through promotional campaigns target shapers who influence their friends’ purchase decisions. These are people who share positive experiences with them.

How Are Field Marketing Campaigns Developed?

A field marketing campaign can be subject to development by web development companies South Africa. But it can be part of a joint venture with other companies who are competing for the same target market.
Field marketers work to understand their markets and develop strategies addressing marketing objectives. They do this all while maximizing exposure in specific geographic areas, such as neighborhoods.
The field marketers evaluate these campaigns by measuring awareness levels. This includes actual sales response rates and customer satisfaction rates.
Field marketing is sometimes used internally by the graphic designing agency to generate interest among employees, specifically about an upcoming event or new product line launch.

Should Your Digital Marketing Agency Understand Big Data?

A well-designed campaign provides this information through all available channels:
Basically, it includes any way to reach your target audience. A typical field marketing campaign may involve any of the tactics below.

Sampling and Demonstrations

Marketers often rely on product sampling and demonstrations to get their products in front of potential customers. The strategy by graphic design and ergonomics is most effective when done inside stores where the product can be bought, as well as at fairs, trade shows, concerts. You want to think of any place with a lot of people who might be interested in what you are selling.
Sampling should not just happen spontaneously. That’s why marketers must come prepared with plenty of samples.
Your target audience isn’t likely to purchase immediately after being exposed to your brand during these events. However, they would if they were walking into a grocery store and saw boxes galore stacked high onto shelves lining both sides of an aisle.
Holistic Dubai
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