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Some of the Biggest Marketing Challenges during COVID faced by brands

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Blissmarcom

The COVID-19 pandemic has made it imperative for almost all business leaders to adopt strategies that enable customer stability, business continuity, and revenue growth during an unprecedented and unpredictable moment in history. COVID-19 has changed the way the economy will function for the foreseeable future in the long run. 

 

Critical challenges for CXOs and CMOs are becoming more apparent with each passing day, including:

 

  • Radically reduced budgets: Marketing isn’t often viewed only as a mission-critical function, so many times of cash preservation; it can be the primary department whose budgets are cut. CMOs and CXOs are challenged to drive continued customer acquisition and growth of the revenue under much tighter budget constraints.

 

  • Rapidly changing marketing messaging and mix: The pandemic has introduced new constraints, complexities, and the marketing mix. The cautious digital landscape and a customer sentiment flooded with an onslaught of news make it difficult to break through the online clutter. As buyers stay at home, out-of-home marketing becomes obsolete and pushed into a virtual environment, or events are postponed, having a solid digital strategy in place is critical. Additionally, marketers must be sensitive to the present economic environment and adjust their marketing messages to ensure they consider the broader context and repercussions of COVID-19.

 

  • Heightened focus on brand perception during Covid: People pay close attention to how brands respond to and act during the COVID-19 crisis. Reporting, Listening, and quickly adapting to client concerns is radical to protecting brand sentiment and perception. Additionally, customers no longer have easy access to their networks or support ecosystems, leading to an overwhelmed call center that risks not keeping up with demand. Digitally managing customer relationships with tact, mindfulness and empathy through social media, chat, forums, and in-product tools can help drive brand reputation during these pandemic periods.

 

  • High need to understand and apply technology for businesses: The need for companies to shift to a virtual customer experience model reinforces the need for marketing leaders to continue embracing modern technology. Successfully applying technology that drives a cohesive digital-purchasing experience will differentiate between marketing organizations that thrive and constantly triage. To add, the ability to track and report analytics across customer touchpoints will become critical to showcasing marketing success during a time of isolation.

 

Wipro and Rational help CXOs and CMOs address these and other marketing challenges amid COVID-19, with core solutions that support their efforts to: 

 

  • Bolster customer support: The Customer Service Hub, an always-on solution for help, enables companies to monitor all the tasks actively and respond to customers across multiple digital channels. This can augment call centers cost-effectively and in real-time, helping to drive 1:1 engagement through customers' different channels. 

 

  • Manage reputation and brand: Using advanced listening tools and custom social-listening dashboards, companies can actually scan the digital landscape for brand and keyword mentions. This in turn provides insights and recommendations about reputation management and brand sentiment, including potential areas of risk and opportunities.

 

  • Efficiently acquire new clients: As potential customers navigate their online buying journey, the Global Demand Centre builds a bridge between marketing and sales in a fully measurable way across the digital ecosystem. GDC spans go-to-market strategy, campaign management, demand generation, and customer acquisition and nurture. This comprehensive offering provides everything from marcom strategy and marketing automation to content production /strategy and media management/buying. In addition, the solution is extensible to a vast network of systems integrator partners, allowing the brand and partners to jointly go to market in a way that generates traceable co-selling opportunities.

 

  • Optimize and enable remote teams: Businesses can currently use the strategies for the following five remote services: 1. Driving Online Sales and Engagement, 2. Accelerating Time to Market for different Campaigns, 3. Services and Tools for Internal Collaboration, 4. Content Management, and 5. Optimization of Workflows.


Technology can help address all these challenges while empowering companies to reinforce their client centricity, be more adaptable and improve their response. Using solutions like the above, industries can more quickly transition to faster, more flexible working environments and more cost-effective business services, positioning the enterprise for success in a socially distanced world that is virtual. The impact of COVID-19 on digital marketing in India is drastic, but it depends on business actions to overcome the real struggle and grow through this tough time. Therefore, we have majorly discussed the challenges of digital marketing in India.

Source:- https://blissmarcom01.wordpress.com/2021/07/29/some-of-the-biggest-marketing-challenges-during-covid-faced-by-brands/

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