How Can I Get a Digital Marketing Job?

What is Digital Marketing?

Marketing is done through various digital mediums like the Internet, search engine, video channels, social media, blogs, websites, and applications, called Digital Marketing. It is the fastest-growing form of marketing owing to its reach, measurability, cost-effectiveness, and accuracy. As a result, it overtakes all marketing platforms and will soon become the primary form of marketing.

From ordering foods and groceries online, from booking cabs to leasing furniture, watching OTT like Netflix, to people becoming viral influencers, everything has gone digital. Therefore, a business without a digital presence is bound to go kaput in no time.

What responsibilities does a digital marketer have? 

In a large picture, digital marketers are responsible for driving brand awareness for a product/service, generating traffic for the company's website, and lead generation through various digital channels.

A digital marketer can take multiple roles based on requirements and use various digital channels such as digital advertising, social media, email marketing, blog content, etc., to reach out to potential customers.

How to get a Digital Marketer Job?

Digital Marketing is the buzzword among internet marketers. These are the easiest ways to earn money online. First, be an SEO specialist and sell SEO services as a professional content writer. Second, be an SEO expert and monetize your blogs with Google AdSense.

Earn money as an SEO expert. Digital marketing specialists earn high salaries in India. The SEO industry is one of the largest and most diversified market sectors globally, employing more than 5 million people. As a content marketing specialist, you need to understand your target audience and use unique, timely strategies and tactics to target the audience of your choice and to build up a good reputation in your chosen field.

To get started in the digital marketing field, you have to do a lot of research and follow all the processes as laid down. As an SEO specialist, you need to take care of the following: get started with the right business, develop contacts, learn about the clients, generate leads, work on deals, get results, manage projects, and get results. You can also opt for social media marketing, where you can leverage your presence in social media sites like Facebook, Twitter, and Google+. You can also advertise yourself through a blog and websites.

There are several benefits for which you can utilize your skills. For example, if you have your blog, you can easily hire content writers, web designers, and social media managers to create engaging, informative content for your clients. It can help you increase your visibility, and you will get paid for this service as well. The best part is that you will not have to spend any money while providing these services because you will be getting paid for every sale that is made. This way, content writing, digital marketing jobs, and other consultancy services will become very worthwhile for you.

The second step to set up a lucrative career in digital marketing is building a robust online presence. In this regard, you can utilize your previous client's list to help you get leads and increase the number of visitors to your website. Once this is done, you can contact them through email marketing, send newsletters, and post on blogs or forums. Alternatively, you can post advertisement links in search engine areas. For this purpose, you will need to hire an expert in email marketing, search engine optimization, online branding, or social media management.

Hiring an SEO expert can be a good move if you want to expand your business. First, you have to find an effective SEO provider who can perform all your required tasks for creating new leads, generating leads, and increasing profits. The SEO expert has the right blend of skills, experience, and technology. Then, you have to carefully choose an experienced SEO service that will develop your online presence and provide you with long-term benefits in the form of targeted and quality traffic.

Aside from building your brand, you can also use Digital Marketing Consultancy to increase your sales. For instance, you can create affiliate programs that will allow you to promote digital products of your choosing while making commissions. You can either focus on pay per click advertising or content publishing. However, your chosen consultant can make recommendations to increase sales and make your online business more profitable.

Finally, to ensure you don't miss out on any business opportunity, make sure to maintain a professional image. 

Famous online digital marketing courses:

1. Google Academy for Ads (Free) – Google Adwords Certification
2. Google Analytics (Free) - Google Analytics Certification
3. Udemy (Paid Rs.12,800/-) - Digital Marketing Master class
4. Coursera (Paid $475 ) - Digital Marketing Specialization
5. Facebook Business (Paid $300) - Facebook Ad Certification
6. The University of Vermont (Paid $1695) -Fundamental of Digital Marketing Certificate
7. Microsoft (Free) - Ads Accredited Professional Certification
8. University of California ( Paid $4765) - Digital Marketing and Communications
9. Digital Vidya (Paid Rs.49,900/-) - Certified Digital Marketing Master (CDMM) Course
10. Delhi School of Internet Marketing (Paid Rs.56,450/-) - Masters in Digital Marketing

Apart from the above programs, there are also few executive courses in the digital marketing field offered by some premier institutes in India like:

1. IIM, Bangalore - Digital Marketing for Business Growth
2. ISB, Hyderabad - Digital & Social Media Marketing Strategies.
3. XLRI, Jamshedpur - Executive Development Program in Digital Marketing.
4. IIM, Calcutta - Executive Programme on Digital & Social Media Marketing Strategy

Top Digital Marketing Career Options:

The digital marketing industry has numerous career opportunities. The great thing about these careers is that they cover a broad spectrum of skills and competencies, so you can choose from a wide variety of jobs that suit you best.

Many private educational institutions and universities in the country have also begun offering courses and degrees that focus on different aspects of digital marketing. So, getting a career will not be difficult in this field.

Here are the top-most digital marketing career options you can choose to pursue:

1. SEO (Search Engine Optimizer) Expert

SEO is one of the essential professions in the digital marketing domain. Their job is to optimize various websites and drive relevant traffic to the websites through tools and techniques. For this, they employ many technical and creative strategies. 

2. SEM/PPC Specialist Experts

The Search Engine Marketing/Pay-Per-Click specialist handles the advertising and marketing strategy for the search engine. They have to create marketing strategies for services and products and have to execute them as well. These professionals use organic and paid mediums to improve website ranking and run PPC ads on the search engine by bidding for specific keywords. SEM/PPC specialists are radical for successful digital marketing campaigns.

2. Social Media Marketing (SMM)

Social media marketing has emerged as another solid digital marketing platform. Previously, search engine marketing dominated this sphere, but now, social media marketing has caught up. A social media marketing specialist is the person who handles everything from strategy to execution of marketing and advertising on social media platforms.

If you have the technical knowledge, analytical skills, and a deep understanding of all social media platforms, you should consider this exciting career. Businesses realize that social media is another robust platform to engage their potential customers and market to sell to them. Therefore, there will be a massive demand for SMM professionals to conduct excellent marketing over social media platforms.

3. Social Media Optimizer Experts (SMO)

This professional is in charge of handling business social media sites and creating a strategic plan to increase followers and make a positive impression of the company on all social media platforms. An SMO needs to have an excellent understanding of social media as it is where people show their human nature, and a steadfast spirit is unpredictable. It's a real challenge to get people to follow a business; hence, they need SMO specialists.

4. Content Writer/Copywriter Experts

Every form of marketing and advertising requires the written word. The writing is what honestly communicates the message to the people. Therefore, digital marketing needs quality content and copywriters who can write great content and copy that can be used by SEOs, SMOs, SEMs, SMMs, and website developers to be used in digital marketing domains like ads and websites. Moreover, content/copywriters get paid well for their expert services in writing skills.

5. Content Manager Experts

Don't get confused between Content Writer and Content Manager Profession. The content manager has a lot more responsibilities than that of writing only. They have a say in social media as well as marketing strategies. They work closely with all the professions involved in the digital marketing team and manage the complete content department, including all the set of writers.

6. Website Designer & Graphics Designer Experts

The graphics designer and website designer are often different positions; companies prefer a professional who can handle both responsibilities. When it comes to graphics, they design post for ads, marketing content, social media posts. As a website designer, they have to create websites according to the latest trends and software. As a result, designers are some of the highest-paid professionals in the industry and command a lot of respect comparatively.

7. Website Developer Experts

To be a website developer, you need to be good with web development languages like HTML, CSS, C, C++, Python, Java, JavaScript, Ruby, Word press, and PHP. You should also be an expert at using website building platforms. Your primary job will be to follow the web designers' design and develop a technical code, high-functioning website. Web developers are highly sought-after professionals who are highly paid. With enough experience in development, web developers can move on to become UI/UX developers.     

8. UI/UX Designer

The UI/UX designer is the professional in charge of designing and developing a website from start to finish to provide the best user experience and deliver quality work. Rather than looking at just some aspects of a website's design, they have to judge and take mandatory steps to how the website works as a whole and how it delivers on marketing. They also look into other online marketing tools. After gaining enough experience as a website designer or developer, the next step is you can aim for a career as a UI/UX designer. 

9. Email Marketer

Create email marketing campaigns to promote product, page, or service & generate leads.  They build campaigns that drive brand campaigns and boost traffic to the website. With this, they can solidify their place in the competitive market and ensure their brand sees results in the short term as well as the long term. 

Summary

The digital marketing field has immense scope not only in India but in the whole world. It has the power to help businesses grow significantly and tap into potential customers at a fraction of the price and effort. It also gives students a chance to make technical and creative careers that pay well and have many opportunities to grow, gain experience, and be interested. Digital marketing will revolutionize the industry in upcoming years, and now is the right time to be a part of this revolution and boost career opportunities.

Source:- https://blissmarcom01.wordpress.com/2021/08/02/how-can-i-get-a-digital-marketing-job/