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Rising Prevalence of Target Diseases and Disorders is A Key Driver for the OTC Tests Market

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Nilkanth Rathod
Rising Prevalence of Target Diseases and Disorders is A Key Driver for the OTC Tests Market

The growth of the OTC tests market is mainly driven by the rising prevalence of target diseases and disorders, such as diabetes and infectious diseases, both prominent ailments across the globe that require rapid and effective testing. 

Growth in this market can be attributed to factors such as the increasing number of HIV-infected individuals across the globe, coupled with increasing availability and awareness about HIV OTC testing in emerging markets such as India, Brazil, and China. 

The high growth in this regional segment is majorly attributed to the increasing patient population base and the growing prevalence of infectious diseases. 

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The key players operating in the global Over The Counter/OTC test industry are OraSure Technologies (US), Roche Diagnostics (Switzerland), and iHealth Lab (US). A majority of the leading players in the market focus on both organic and inorganic growth strategies such as collaborations, partnerships, acquisitions, and agreements to maintain and enhance their market shares in the OTC tests market.

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Nilkanth Rathod
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