Android STB and TV Market -Growth Drivers, Opportunities and Forecast Analysis to 2025

Minakshi Jagtap


The global android STB and TV market is expected to reach USD 142,021.5 million by 2025 at a CAGR of 14.11% during the forecast period. Market Research Future (MRFR), in its report, envelops segmentation and drivers to provide a better glimpse into the market in the coming years.

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The increasing per capita disposable income is one of the key factors boosting the market growth. Some of the major companies manufacturing STBs are also involved in the production of hybrid STBs, which can be operated as standard STBs with features of Android operating systems. These also facilitate more functionalities than traditional CATV STBs in terms of device integration. Owing to the increase in online streaming services and high-speed broadband, the sales of android TVs and STBs are increasing. However, due to the recent pandemic and changing consumer preferences, the spending on consumer electronic devices has reduced. While this has benefitted the online content streaming providers, the opportunity has been captured by the android STB manufacturers.

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Competitive Analysis

The key players of the global android STB and TV market are:

  • Android STB Market - Arris International, Coship, Evolution Digital, Humax, Kaon Media Co Ltd, Nvidia Corporation, Sagemcom, Skyworth Digital Holdings, Shenzhen SDMC Technology Co., Ltd, and Technicolor SA.
  • Android TV Market - Sony Corporation, Panasonic Corporation, Hisense, TCL Corporation, Sharp Corporation, Xiaomi Inc., Toshiba Corporation, Haier Inc., Vu Televisions, and Hitachi Ltd.

In June 2020, Evolution Digital launched an evolution device manager (eDM), a cloud-based SaaS platform, for operators to deploy their eSTREAM 4K devices. Its eDM platform offers operators a hosted platform that enables the management, administration, and control of their eSTREAM 4K devices in the field.

In May 2020, SDMC launched a new set-top box for global operators that runs on the latest Android 10 operating system. The latest version features optimizations such as improved system performance, reduced memory utilization, and updated privacy, making set-top box streaming smoother and more reliable.

In March 2020, Vu launched its Premium 4K TV range of Android televisions. The Premium 4K TV range includes TVs in three display sizes—43 inches, 50 inches, and 55 inches—and operates on Android TV 9 Pie. The TVs also feature LED-backlit display panels with 4K resolution and brightness of up to 400nits and are certified for Dolby Vision and HDR10.

 Segmental Analysis

The global android STB and TV market has been segmented based on type, distribution channel, application, and region/country.

By type, the global market is segmented into Android STB and Android TV. The Android TV segment occupies more than 95% of the overall and android STB and TV market combined due to recently developed and less adoption rate of android STB. An android STB is a device that enables a TV set to become a user interface that is connected via the internet or a satellite/cable network. Android STB also enables a television set to receive and decode digital TV (DTV) broadcast. The STB has an inbuilt Android operating system that allows the freedom of transforming standard TV into a smart TV. The adoption of hybrid boxes is boosting the android STB market growth due to increasing demand for over-the-top (OTT) services. Android STBs have a lesser adoption rate than standard STBs; however, these are expected to replace the latter by the end of 2022.

By distribution channel, the global android STB and TV market is divided into online and offline/retail. The adoption of android STBs and TVs has been observed more in the residential sector. By the mode of distribution, the android STBs and android TVs are sold across online/e-commerce platforms and offline/retail stores. Although, in most regions, retail stores are still preferred for purchasing electronic devices, online platforms are gaining popularity owing to offers, discounts, and ease of availability of several devices. Growing digitalization across the e-commerce industry, high demand for online platforms for scalability, resource management, and better e-commerce experience in online stores, and increasing adoption on e-commerce platforms for analytics, search engine optimization (SEO), and marketing are driving the growth of online channels. Online platforms offer effective solutions. Online channels have now become a preferred source of purchase for electronics devices and accessories. Most of the Android TVs purchased in North America and Asia are from the online channels.

The regions included in the study of the global android STB and TV market are North America, Europe, Asia-Pacific, and the rest of the world


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Minakshi Jagtap
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