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Vidyard Report Reveals Sales Teams Using Video Marketing

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Vidyard Report Reveals Sales Teams Using Video Marketing

Vidyard, the leading video platform for businesses, today released its State of Virtual Selling Report, revealing how sales professionals are using video throughout the sales process and its impact on sales team productivity and results. The study found that more than 70% of sales reps who leverage custom-recorded video in the virtual sales process experience higher prospect engagement and nearly half report less turnaround time to close a deal.

The State of Virtual Selling Report, conducted in June by Demand Metric, is based on a survey of more than 600 sales leaders across a variety of industries and asked them about the pervasiveness, impact and potential of video-powered virtual selling. The report found that over two-thirds of sellers plan to continue working remote or hybrid for the long-haul and video is helping them do their jobs better. More than 70% of respondents noted that custom-recorded video performs better than text-based emails, and has increased response rates.

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