The Korean Wave, or Hallyu, is a term that has been used to describe the growing popularity of South Korean entertainment in other countries. The most popular type of entertainment coming out of Korea right now is K-pop. It's no surprise that China has become one of the world's biggest consumers and importers of this type of media because it shares many similarities with Chinese culture.
What is K-Pop and why does it resonate with the Chinese audience?
K-pop is a genre of music that came out in the early 1990s. It's characterized by different sounds and beats, with some songs incorporating ballads and rap battles.
Most K-Pop groups have five to ten members who are trained for years before they debut as part of their group on stage. There are typically two vocalists, one female and one male and then four or five dancers/choreographers.
The similarity between Chinese culture and Korean pop is that both cultures value strong family bonds; many K-Pop musicians will dedicate performances to their mothers during concerts or mention them in interviews about how much they care for them back home.
China has embraced Hallyu because it feels like something within its own sphere of cultural influence. K-pop stars are also seen as role models and many of them have a strong following in China and other Asian countries.
One specific artist, Park Ji Yeon, has been the face of South Korean beauty for years because she is well known to be an avid follower of fashion trends on both sides of the Pacific Ocean.
When it comes down to it, Hallyu appeals to Chinese audiences because they can relate with its values more than Western media does; this is why Korea's pop culture phenomenon was so popular even before YouTubers like PewDiePie uploaded their first video.
In 2016 alone there were over one billion searches for K-Pop content in mainland China which helped make up almost half of the total searches for K-Pop around the world. Some of the popular series and movies you will find by visiting the series subthai. Though the language is thai but you will be able to find dramas, series and movies easily.
Why Is China Obsessed With Korean Pop Culture?
The Korean Wave, or Hallyu, is a term that has been used to describe the growing popularity of South Korean entertainment in other countries. The most popular type of entertainment coming out of Korea right now is K-pop - an abbreviation for Korean pop music which typically features upbeat tunes and catchy hooks with choreographed dancing.
It's no surprise that China has become one of the world's biggest consumers and importers of this type of media because it shares many similarities with Chinese culture: both cultures value strong family bonds. Many K-Pop musicians will dedicate performances to their mothers during concerts or mention them in interviews about how much they care for them back home.
China has embraced Hallyu because it feels like something within its own sphere of cultural influence - K-pop stars are also seen as role models and many of them have a strong following in China and other Asian countries; one specific artist, Park Ji Yeon, has been the face of South Korean beauty for years because she is well known to be an avid follower of fashion trends on both sides.
The history of China's relationship with Korean culture
China's relationship with Korean culture has been a complicated one. There are many different beliefs about when Hallyu first began to make an impact in China, but the most agreed upon time is around 2006-2007 - after KBS World and Mnet were set up for broadcasting internationally. A few years later, in 2009, there was an influx of anti-Korean sentiment due to Chinese anger over South Korea's decision to deploy a US missile defense system on their soil.
This led them to stop allowing tourists from both sides of the Pacific Ocean into each other's countries as well as being reluctant to expand cultural and entertainment exchanges. In 2013 though, things started looking up again as China announced that they would allow tour groups from South Korea back into China.
Recently, China has been more accepting of Korean pop culture because it feels like something they created and can control - but this wasn't always the case.
In 2016 alone there were over one billion searches for K-Pop content in mainland China which helped make up almost half of the total searches for K-Pop around the world. Nowadays, Chinese netizens are constantly looking to Korea as a source for fashion trends that seem to be trendy all around Asia.
This is not an accident though; many companies in South Korea have noticed how much power YouTube holds when it comes to marketing their products abroad so now some idols will spend even more time than usual filming commercials or variety shows with a focus on introducing aspects of Korean culture to other
Conclusion
China and Korea have experienced a cultural connection in the form of Korean pop culture. This has been driven by trade, diplomacy, media, tourism, and more-- which is why it's no surprise that China is so obsessed with K-pop. If you’re interested to learn about this phenomenon from an insider’s perspective or how it can be applied for your business strategy in Asia then we invite you to contact us today!
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