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5W PR Hired By Iconic New York Bagel Brand, H&H Bagels

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5W PR Hired By Iconic New York Bagel Brand, H&H Bagels

5W Public Relations, one of the largest independently-owned PR firms in the U.S., has been named agency of record for H&H Bagels, an iconic brand serving their legendary bagels to New Yorkers since 1972.

As the company’s first agency of record in its nearly 50-year history, 5WPR will lead strategic media relations in the consumer and franchise space for H&H Bagels. As their partner, 5W will build upon H&H Bagels’ legacy in New York, highlighting their significance in the industry to tell the brand’s story, while supporting company announcements including regional and nationwide expansion through their retail, wholesale, and franchising opportunities.

“We are honored to be the agency selected to partner with H&H Bagels as they expand nationally,” said 5WPR Founder and CEO, Ronn Torossian. “This new venture marks an exciting turning point in the brand’s history and we look forward connecting consumers with this New York City staple across the country.”

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In this interactive session, Ford Motor Company’s Michael Young and Cision’s Mark Weiner define and explain public relations’ return on investment as an objective financial measure for private or public organizations.

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