Technographics provide a complete picture of buyers and their relationship with your company. Leverage this data to define which outreach methods will produce the best results for your business.
Sales and marketing teams often struggle to identify which communication channels will be most effective in reaching out to potential customers. They also lack insight into the factors that correlate with the likelihood of converting a lead.
This article can help guide you on how you can leverage technographics for your B2B sales and marketing success.
A method of analyzing statistical data generated by a community or group based on their ownership and use of technology.
It belongs to the same market segmentation category as Demographics and Firmograp https://www.averickmedia.com/technographic-data
Brand safety is an absolute must for marketers moving forward in this politically and economically volatile environment and could even make the difference to staying in business.Brands are now having to pull ads regularly because they appear in inappropriate contexts, with 99% of advertisers concerned about their ads appearing in brand-safe environments.There is good reason for concernStudies have shown ads that appear near negative content result in a 2.8 times reduction in consumers’ intent to associate with these brands.
Additionally, two-thirds of consumers, who previously indicated high purchase intent for a brand, were less likely to buy the brand after being exposed to the same company’s ad appearing with inappropriate content; plus the consumer’s perception of that brand went down by seven times.Contextual targeting: a new layer of brand-safe intelligenceThe good news is, contextual targeting ensures brand safety by analysing content and excluding placement on verticals and content deemed to be unsafe.
Truly effective contextual targeting engines are able to process all types of content that exist on a page, to give true 360-degree guidance as to the page’s semantic meaning.
Good tools allow for more sophisticated approaches than simple keyword matching, and allow marketers to nominate environments they want to include, and importantly, the ones they want to exclude, such as content using hate speech, hyper partisanship, hyper politicalism, racism, toxicity, stereotyping, etc.For instance, solutions such as 4D enable advanced automatic exclusion of these types of signals through exclusive integrations with specialist partners such as Factmata, and other contextual signals can be added to enhance the safety of where an ad appears.
The global Targeting Pods Market size is anticipated to value USD 5.21 billion until 2025.
It is also expected to register a CAGR of 6.3% over the forecasted years, 2017 to 2025.
The FLIR sensors segment is projected to witness the highest CAGR from 2017 to 2025 owing to its functionalities like GUI control and BDA (Battle Damage Assessment).
The Moving Map Systems (MMS) segment is estimated to gain traction in the upcoming years on account of its rising usage across industrial sectors like automotive, naval and aviation.
Request a Sample PDF Copy of This Report @ https://www.millioninsights.com/industry-reports/global-targeting-pods-market/request-sample Market Synopsis of Targeting Pods Market: The segment of combat aircraft held the highest share in 2016 owing to its features like inbuilt radar, stealth built and heavy payloaders.
On the other hand, the unmanned aerial vehicles (UAV) segment is anticipated to witness the fastest growth over the forecasted period, 2017 to 2025 due to the rising adoption of these platforms in disaster management, surveillance and operations related to law enforcement.
