Smart Toilet Market Current Trends, Industry Demand, Regional Outlook and Forecast To 2027

Shweta Raj


The smart toilet market will witness a healthy growth from 2020 to 2027, a research report suggests. Growing at a CAGR of 15.12%, the market is projected to reach US$11.1 billion by 2027. Changing lifestyle and demand for convenient sanitary facilities is expected to support the market growth along with advantages with a range of efficient sensors incorporated in their systems. As predicted by analysts, the high implementation costs will negatively affect the market’s performance from 2020 to 2027.

During the forecast period, the market will be supported by the changing social behaviour and the population growth. Wide preference for traditional toilets on the other hand will challenge sanitary ware sector based organizations functioning in the global smart toilet market. Analysts have split the market into connectivity, distribution channel, usage, and type segments based on products and services. Sanitary ware based companies have been profiled. 

The high cost of the product is set to affect the global market during the forecast period 2020 to 2027. The report also provides the market’s performance forecasts till 2027. Analysts have studied the strategy of sanitary ware segment based organizations to help new entrants and established businesses. The sanitary ware sector itself is supported by rapid urbanization as well as automation in industries. During the forecast period 2020 to 2027, the smart toilet market is set to witness a health growth across connectivity, distribution channel, usage, and type segments as well as regional markets.

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Market Segmentation

The sanitary ware sector has seen growth across connectivity, distribution channel, usage, and type segments owing to consumers aiming for more comfort and satisfaction and technological developments. To study the market, analysts have further segmented connectivity, distribution channel, usage, and type into distribution channel on the basis of online and offline. The market is further segmented into the type sub segment which is split into close-coupled, one-piece toilet, single floor standing toilet, wall hung toilet, and others. Additionally, the connectivity market on the basis of usage is segmented into Bluetooth, Wi-Fi, and others. The market is further segmented into type sub segments which is split into residential and commercial.

The segmental analysis presented in the report provides sanitary ware field based organizations insights into key growth factors such as consumers’ growing inclination towards convenience as well as challenges such as growing concerns regarding high costs the market will face from 2020 to 2027. The presence of untapped market opportunities and the rapid economic growth and improving lifestyles worldwide are some of the key factors having an influence on sanitary ware industry based companies, suggest analysts as per the smart toilet market report. But the report also identifies a weak supply chain and demand and supply gaps as major threats companies in sanitary ware will face till 2027. 

Regional Overview

Sanitary ware market based companies in the smart toilet market are functioning across North America, Europe, Asia Pacific, the Middle East, and Africa including the rest of the world. The presence of untapped market opportunities will be a key growth driver for regional markets. However, the growing penetration of alternatives in the market will turn out to be a threat. For the forecast period 2020 to 2027 each of these regional markets are studied in the report. Starting from North America, the regional market and sanitary ware vertical based companies are spread across the United States, Canada, and Mexico.Unstable raw material prices will turn out to be a major challenge from 2020 to 2027. Parts of the European market covered in the report are regional markets spread across the United Kingdom, France, Italy, and Germany. The market in the region will be benefitted by the growing demand for innovative products as well as the increasing preference of consumers, suggests the report. Similarly, the sanitary ware sector’s segmental analysis for the Asia Pacific region covers India, Japan, China, and others. For the rest of the world, the research report for the smart toilet market covers the Middle East and Africa. Forecast based on the reports findings are presented for the forecast period till 2027.

Competitive Landscape

The global smart toilet market research report brings a comprehensive study of connectivity, distribution channel, usage, and type market segments, regional analysis, and sanitary ware vertical based company details of key players. As the forecast period 2020 to 2027 will bring new opportunities for the market owing to the introduction of new products and the increasing awareness among consumers, the market is set to grow at a compound annual growth rate of 15.12% and is predicted to reach a value of US$11.1 billion by 2027. With SWOT analysis of sanitary ware sector based companies and Porter’s Five Force model analysis based findings, and understanding challenges such as the lack of effective communication and the shifting consumer preference for alternative solutions, companies in the sanitary ware sector can change the way business is done.

Industry News

Our toilets have been ignored as artificial technology has changed our homes and offices. Despite the fact that Japanese companies are now selling high-tech bathrooms since the 1980s, we have yet to gain popularity outside of Japan. That is no longer the case! Kohler recently unveiled its second-generation Numi 2.0 Intelligent Toilet, which includes LED lights that can change colour seamlessly, you can and listen to music while you relieve yourself, a hands-free, Bluetooth, bidet and dryer, and more.

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Table of Contents

1 Executive Summary

2 Scope of The Report

2.1 Market Definition

2.2 Scope of The Study

2.2.1 Research Objectives

2.2.2 Assumptions & Limitations

2.3 Market Structure


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Shweta Raj
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